Xanthan Gum Market Drivers, Potential Application and Growth Opportunities by 2020

The xanthan gum is a bacterial polysaccharide which has wide applications such as thickener in industries such as cosmetics, pharmaceutical and food & beverages.

The consumption of food consisting of xanthan gum leads to swelling of intestines which further leads to digestive track stimulation. The product finds extensive use in the treatment of digestive disorders thereby leading to an increasing demand from the pharmaceutical industry. The global xanthan gum market is expected to witness a substantial growth over the next eight years due to and increased demand from the food & beverage industry. The emergence of the global functional food market due to rising health awareness among the consumers across the globe.

Rising demand of the product in the manufacture of bakery & confectionary products as naturally sourced thickeners coupled with rising use peanut butter, margarine, is expected to boost the demand over the forecast period. In addition, growing demand for gourmet foods by the consumers is expected to drive the market growth.

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Pizza dough accounts for the largest share in the application segment, thus changing lifestyle of the consumers leading to higher demand for pizzas across the globe is anticipated to fuel the market growth. Increasing consumer awareness regarding the hazardous effects of synthetic contents of cosmetics coupled with increasing use of naturally derived products is expected to drive the market growth.

Xanthan gum is used in the oil & gas industry as an agent to reduce water mobility through enhanced oil recovery method. As a result, growing exploration and drilling activities primarily in Asia Pacific is expected to drive the market growth over the forecast period. However, the demand for the product is expected to be limited by the occurrences of allergies among the consumers.

Food & beverage industry accounts for the largest share in the application segment owing to increasing demand in the Asia Pacific spurred by the rise in population…

Rising demand for wide variety of convenience foods owing to the factors such as increasing disposable income and consumer’s preference shift towards ready to cook meals is expected to further drive the growth of global xanthan gum market. Growing demand of the product on account of rising use in gluten free foods and high nutritional contents including fiber and carbohydrates is likely to drive the market growth over the forecast period. Xanthan gum also has a key application in process of exploration, development & production in the oil & gas industry. Expanding production capacities of crude oil industries owing to the needs of expanding population across the globe is expected to propel the growth of Xanthan Market over the forecast period.

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Asia Pacific accounted for the largest market share over in terms of the global xanthan gum consumption volume and is expected to exhibit substantial growth owing to boom in food & beverage industry.

In addition, the favorable governing policies in India & China associated with increasing foreign investments in oil & gas industry is expected to augment the growth of the over the forecast period.

Key players dominating the global xanthan gum industry include Hebei Xinhe Biochemical, Cargill, Danisco, Jungbunzlauer, Meihua Group, Pfizer Inc., CP Kelco, Unionchem, Fufeng Group Company Ltd, Rhone-Poulencand, Gum Technology Corporation. Strategic collaboration, mergers, acquisitions, joint ventures as well as development of new technologies are expected to strengthen the industry over the next eight years.

Cargill has developed a new texturizing solution which is anticipated to cut the production time of gelatin free wine and gum applications by almost 50% and expected to boost the possibilities of designing nutritious & convenient foods for the consumers.

Market Segment:

Global Xanthan Gum Application Outlook (Volume, Kilo Tons; Revenue, USD Million, 2012 – 2020)
• Oil & gas
• Food & beverages
• Pharmaceutical
• Cosmetics
• Others

Global Xanthan Gum Regional Outlook (Volume, Kilo Tons; Revenue, USD Million, 2012 – 2020)
• North America
• U.S.
• Europe
• Russia
• Germany
• Netherlands
• Asia Pacific
• China
• India
• RoW
• Brazil
• Saudi Arabia

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