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Wrangler® Uses 100 Percent Local, Sustainable Cotton in New Rooted Collection

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Made in USA denim collection supports state pride in five
cotton-growing states, moves brand toward 100 percent sustainable cotton
adoption by 2025

GREENSBORO, N.C.–(BUSINESS WIRE)–Wrangler®, a global icon in jeanswear and
casual apparel, is taking another groundbreaking step in its
sustainability efforts, working with local farmers to create a
traceable, locally-sourced denim collection that honors land stewardship
and champions state pride. The
Wrangler Rooted Collection™
is a limited, premium line made from 100
percent sustainable, local cotton. Each piece was grown, milled, cut and
sewn in the United States, helping to ensure America’s denim heritage
for future generations.

The Rooted Collection features five state-specific pairs of jeans: the
Alabama Jean, the Georgia Jean, the North Carolina Jean, the Tennessee
Jean, and the Texas Jean. The sustainable cotton used for each state’s
jean is fully traceable to a family farm in that state. Each state’s
design includes a unique wash, as well as trim and patch details
featuring the state’s silhouette and other embellishments. The
collection will also include two T-shirt designs for each state, as well
as three national designs.

The Wrangler Rooted Collection™ reflects our commitment to
strengthening local communities and supporting U.S. farmers,” said Tom
Waldron, President of Wrangler. “Equally important, the introduction of
this collection aligns with our goal to continually improve the
environmental performance and traceability of our products.”

The family farms supplying cotton to the Rooted Collection are the first
growers in the Wrangler
Science and Conservation program
, which advocates for land
stewardship and soil health best practices. These science-backed
methods
build crop resilience to weather disruptions while improving
yield, reducing water and energy inputs, fighting erosion, and reducing
greenhouse gas emissions. Wrangler aims to source 100 percent of its
cotton from farms using land stewardship practices by 2025.

The Wrangler
Rooted Collection™
is all-American, from the farm to the fabric to
the cut and sew operations. The family farms that provided the
sustainably-sourced cotton for each state’s collection are:

Mount Vernon Mills in Trion, Georgia, makes the denim fabric and the
jeans are cut and sewn by Excel Manufacturing in El Paso, Texas.

The Rooted Collection T-shirts were made exclusively with sustainable
cotton grown by Vance and Mandie Smith and were manufactured throughout
the Carolinas:

  • Spinning at Patrick Yarns in Kings Mountain, North Carolina
  • Knitting by Contempora Fabrics in Lumberton, North Carolina
  • Dyeing by Carolina Cotton Works in Gaffney, South Carolina
  • Cut and sewn by Palmetto Apparel Service in Andrews, South Carolina
  • Printed by TS Designs in Burlington, North Carolina

The Wrangler Rooted Collection™ initially will be available through Wrangler.com
and participating retailers. Jeans will retail for approximately $100
per piece, with T-shirts priced from $30 per piece.

About Wrangler
Wrangler has been an icon in authentic
American style around the world for more than 70 years. With a rich
legacy rooted in the American west, Wrangler commits to offering
unmatched quality and timeless design. Its collections for men, women
and children look and feel great, inspiring those who wear them to be
strong and ready for life, every day.

Wrangler is available in retail stores worldwide, including brand
flagship stores in Denver and Dallas, department stores, mass-market
retailers, specialty shops, western outfitters, and online. For more
information, visit Wrangler.com.

Contacts

Evan Boyer
Wrangler
eboyer@fwv-us.com
919-277-1148

Made in USA denim collection supports state pride in five
cotton-growing states, moves brand toward 100 percent sustainable cotton
adoption by 2025

GREENSBORO, N.C.–(BUSINESS WIRE)–Wrangler®, a global icon in jeanswear and
casual apparel, is taking another groundbreaking step in its
sustainability efforts, working with local farmers to create a
traceable, locally-sourced denim collection that honors land stewardship
and champions state pride. The
Wrangler Rooted Collection™
is a limited, premium line made from 100
percent sustainable, local cotton. Each piece was grown, milled, cut and
sewn in the United States, helping to ensure America’s denim heritage
for future generations.

The Rooted Collection features five state-specific pairs of jeans: the
Alabama Jean, the Georgia Jean, the North Carolina Jean, the Tennessee
Jean, and the Texas Jean. The sustainable cotton used for each state’s
jean is fully traceable to a family farm in that state. Each state’s
design includes a unique wash, as well as trim and patch details
featuring the state’s silhouette and other embellishments. The
collection will also include two T-shirt designs for each state, as well
as three national designs.

The Wrangler Rooted Collection™ reflects our commitment to
strengthening local communities and supporting U.S. farmers,” said Tom
Waldron, President of Wrangler. “Equally important, the introduction of
this collection aligns with our goal to continually improve the
environmental performance and traceability of our products.”

The family farms supplying cotton to the Rooted Collection are the first
growers in the Wrangler
Science and Conservation program
, which advocates for land
stewardship and soil health best practices. These science-backed
methods
build crop resilience to weather disruptions while improving
yield, reducing water and energy inputs, fighting erosion, and reducing
greenhouse gas emissions. Wrangler aims to source 100 percent of its
cotton from farms using land stewardship practices by 2025.

The Wrangler
Rooted Collection™
is all-American, from the farm to the fabric to
the cut and sew operations. The family farms that provided the
sustainably-sourced cotton for each state’s collection are:

Mount Vernon Mills in Trion, Georgia, makes the denim fabric and the
jeans are cut and sewn by Excel Manufacturing in El Paso, Texas.

The Rooted Collection T-shirts were made exclusively with sustainable
cotton grown by Vance and Mandie Smith and were manufactured throughout
the Carolinas:

  • Spinning at Patrick Yarns in Kings Mountain, North Carolina
  • Knitting by Contempora Fabrics in Lumberton, North Carolina
  • Dyeing by Carolina Cotton Works in Gaffney, South Carolina
  • Cut and sewn by Palmetto Apparel Service in Andrews, South Carolina
  • Printed by TS Designs in Burlington, North Carolina

The Wrangler Rooted Collection™ initially will be available through Wrangler.com
and participating retailers. Jeans will retail for approximately $100
per piece, with T-shirts priced from $30 per piece.

About Wrangler
Wrangler has been an icon in authentic
American style around the world for more than 70 years. With a rich
legacy rooted in the American west, Wrangler commits to offering
unmatched quality and timeless design. Its collections for men, women
and children look and feel great, inspiring those who wear them to be
strong and ready for life, every day.

Wrangler is available in retail stores worldwide, including brand
flagship stores in Denver and Dallas, department stores, mass-market
retailers, specialty shops, western outfitters, and online. For more
information, visit Wrangler.com.

Contacts

Evan Boyer
Wrangler
eboyer@fwv-us.com
919-277-1148

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