Effie Index recognises companies that deliver measurable business
results for clients
NEW YORK & LONDON–(BUSINESS WIRE)–WPP (NYSE: WPP) has been ranked as the most effective marketing
communications company in the world in the 2019 Effie Index.
The award, which WPP has won for the last eight years, is the industry’s
benchmark for effectiveness in terms of demonstrable results for clients.
The Index rankings reflect companies’ cumulative success in 46 national,
regional and multinational Effie Awards competitions, based on 3,753
finalists and winning entries during 2018.
The case studies put forward by every brand and company featured in the
Effie Index are subject to rigorous evaluation by expert industry
judges, who examine and debate each case’s strategic communications
challenges and objectives, the idea, how the idea was brought to life
through creative, and the results it delivered.
Mark Read, CEO of WPP, said: “Our job is to produce transformative ideas
and – most importantly – transformative results for our clients. The
Effies are a litmus test of our ability to do that and I’m delighted WPP
continues to top the rankings for effectiveness in our industry. The
credit goes to our outstanding agencies and people who every day turn
their talent and creativity into tangible business success for
organisations around the world.”
Traci Alford, CEO of Effie Worldwide, said: “The Effie Index is the most
comprehensive global ranking of marketing effectiveness. The rankings
are also reflective of the teams behind the work, determined by a jury
of industry peers. WPP has retained its title as Most Effective Holding
Group for the eighth consecutive year, which is a testament to the
people and collaboration behind their winning work. My sincere
congratulations to the entire team on their continued success.”
WPP is a creative transformation company. We build better futures for
our clients through an integrated offer of communications, experience,
commerce and technology. For more information visit www.wpp.com.
Niken Wresniwiro, WPP
+44 (0)20 7282 4600 / +44 (0)7876 005 489