WINTER DEW TOUR’S TOYOTA CHAMPIONSHIP BREAKS RECORDS ON AND OFF THE COURSE

Snowbasin, Ut. – February 14, 2011 – The Winter Dew Tour Toyota Championship held at Snowbasin Resort, Utah February 10-13, 2011 closed out the season with record attendance. Officials estimate more than 44,000 people attended the four-day event, while Saturday’s crowd set a single-day attendance record. The four-day event was also the biggest winter sports event held in Utah since the 2002 Olympics.

“We are thrilled about the success of this year’s Winter Dew Tour and the record setting crowds and scores,” said Jeff Robbins, president and CEO of the Utah Sports Commission. “This event contributed an estimated $6 million to Utah’s economy and will provide $6-8 million in media exposure and highlights why sporting events continue to be a major driver of Utah’s economy.” Robbins added, “Having a world-class venue like Snowbasin Resort willing to host the event, is a key reason the Dew Tour chose Utah for their championship event.”

In addition to attendance records, snowboarders posted the highest scores for men and matched the women’s top scores in a Dew Tour superpipe competition. The new 22-foot pipe built for this year’s event provided Luke Mitrani the speed and amplitude to earn the biggest score in a superpipe final of the Winter Dew Tour’s three-year history with a 97. Kelly Clark landed her second 1080 in competition, handing her a 95.75 score which matched her previously held Dew Tour record.

“Utah is absolutely fantastic and the crowds have exceeded our expectations once again,” said Chris Prybylo, General Manager of the Dew Tour. “We have great support from the Utah Sports Commission, who recruited the Summer and Winter Dew Tours to Utah, and the fans, local government, venues and the community are terrific. We are happy to be in Utah.”

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