Digital Network Partners With League to Create Social Media Content Focused on Millennial Fans
NEW YORK–(BUSINESS WIRE)–Whistle Sports and the National Football League (NFL) announced today a new partnership to create and distribute original NFL-themed social media content throughout the year. The content will star social creators and athletes from Whistle Sports’ network and will be distributed throughout Whistle Sports’ network of 257 million fans and followers across social platforms.
.@NFL + @whistlesports teaming up to create new original cros-platform content
“This evolution of our partnership is a major stride as brands have been actively seeking ways to leverage social content and creators focused on the NFL on the channels where millennials are following sports 24/7. Our audience has always devoured NFL content and we now have the ability to bring brands into the conversation,” said Whistle Sports President Jeff Urban. “From a brand perspective the agreement enables advertisers to activate around NFL-themed content to reach their audiences via means that have been proven highly effective and have not been previously available – through native upload to some of the biggest and most engaged social channels.”
The regularly updated content will showcase football entertainment programming including proven formats such as short-form comedic takes, impersonations, fan subculture documentaries, workout and training videos, skill competitions, alternate histories, trick shots, and eSports face-offs among other formats.
Whistle Sports and the NFL will offer brands the opportunity to participate and engage with this content to reach social-first millennial fans around the world through brand integrations.
“Our fans continue to demonstrate an insatiable appetite for NFL digital video content,” said Julie Moeller, Vice President of Media Strategy for the NFL. “We’re looking forward to working with Whistle Sports and its creators to develop and distribute this exciting new content across a broad range of social media platforms, providing another key touch point for our fans and sponsors to participate in NFL conversation online.”
About Whistle Sports
Whistle Sports creates, curates and delivers compelling sports content for fans and brands across multiple social, digital and TV platforms. Since its formal launch in 2014, Whistle Sports has built an active, global community with 425 of the world’s most engaging sports content creators that now encompasses over 257 million aggregate subscribers, fans and followers with a growth rate of over 2 million a week. The company’s investors and equity holders include Tegna, NBC Sports, Sky Sports, Liberty Global and Emil Capital, as well as multiple professional sports leagues.
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