BROOKLYN, N.Y.–(BUSINESS WIRE)–Home furnishings retailer West Elm will open a new store at Friendly Center in Greensboro, NC on Thursday, September 29, bringing approximately 30 jobs to the Gate City. West Elm’s first Greensboro location, occupying 11,030 square feet in the region’s premier shopping and lifestyle destination, is its third store in North Carolina. As part of West Elm’s LOCAL program, products from eight regional makers and designers will be featured within the store’s holiday assortment of modern furnishings and décor, and a complimentary Design Lab will offer services to support customers in their journey to express their personal style at home.
“We welcome West Elm into the expanded Friendly Center”
“The Triad has long been heralded as the national manufacturing epicenter of home furnishings and textiles,” said West Elm president Jim Brett. “Our opening at Greensboro’s Friendly Center allows us to support that valued community producing quality, American-made furniture and textiles.”
To honor the rich manufacturing traditions of the Triad, representing Greensboro, Winston-Salem, and High Point, West Elm has constructed a one-of-a-kind sculpture using salvaged furniture parts, woodworking tools, and spindles to design the store’s cash wrap. Additional store details include a specially designed floor with a feather herringbone pattern and the store’s exterior architecture featuring reclaimed wood panels.
“We welcome West Elm into the expanded Friendly Center,” said Brad Rogers, general manager of the complex. “Their presence further solidifies the center as the premier shopping and entertainment destination for customers in Greensboro and the surrounding area.”
To celebrate the opening, West Elm has partnered with Greensboro-based artist Nadia Hassan to design an exclusive tote bag that will be presented to the first 300 shoppers with a $50 minimum purchase. Additional store opening activities will include a sweepstakes* offering local customers a chance to win a $2,000 gift card and an invitation to a private pre-opening celebration on Wednesday, September 28 from 6 p.m. – 8 p.m. to benefit Center for Visual Artists, a nonprofit with a mission to support emerging artists of all ages through education programming, exhibition opportunities and community outreach.
A selection of locally made products by eight North Carolina-based makers and artisans will be available as part of the West Elm Greensboro LOCAL assortment including:
- Cr2f: Colorful, eye-catching locally inspired prints designed in Durham, NC.
- Good JuJu Herbal: Colorful, felted soaps and accessories handcrafted with simple, real ingredients in Chapel Hill, NC.
- Nadia Hassan: Vibrant, modern illustrations that spread joy from Greensboro, NC.
- Reach and Grow: Geometric wooden wall decor from Charlotte, NC.
- StudioKMO: Beautiful, modern maps hand drawn and hand cut in Charlotte, NC.
- This Paper Ship: Whimsical drawings inspired by nostalgic hand lettering by a husband-and-wife team in Saxapahaw, NC.
- Wild Rituals Soap Company: Small batch, cold processed soaps enriched with organic and unrefined Ghanaian shea butter in Winston-Salem, NC.
- Wit & Whistle: Witty greeting cards and paper goods designed and illustrated in Cary, NC.
For up-to-date information on in-store promotions and events, customers are encouraged to Like the West Elm Greensboro store on Facebook: www.facebook.com/westelmgreensboro and follow the store on Instagram: @westelmgreensboro. West Elm Greensboro is open Monday-Saturday 10 a.m. – 9 p.m., and Sunday 12 p.m.- 6 p.m. The store’s address is 3316 W. Friendly Ave. Suite 105, Greensboro, NC 27408 and the phone number is (336) 323-7901.
*Open only to residents that live within the Greensboro, NC area. Official rules of the sweepstakes can be found on theGreensboro Sweepstakes page.
About West Elm
Headquartered in Brooklyn, NY since 2002, West Elm opened its first store in DUMBO, the neighborhood it still proudly calls home. With the mission of helping customers express their personal style at home, work and away, everything West Elm does is designed to make an impact in everyday life, from creating unique, affordable designs for modern living to its commitment to Fair Trade Certified, from LOCAL and handcrafted products to community-driven in-store events and collaborations. The brand operates 93 retail stores in the United States, Australia, Canada and the UK, ships internationally to customers around the world and operates stores in Mexico, the Middle East and Philippines through unaffiliated franchisees. In addition to home furnishings retail, West Elm operates West Elm Workspace in the commercial furnishings industry. West Elm publishes the blog Front+Main and is part of an active community on Facebook, Instagram, Pinterest, Twitter and YouTube. West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands.