NASHVILLE, Tenn.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/Nations?src=hash” target=”_blank”gt;#Nationslt;/agt;–Esports retail and merchandise company We Are Nations announces a recent
fundraising round with Dan Cardell and Esports Ventures LLC.
The raise is targeted to support the delivery of We Are Nations’
ambitious expansion plans both in the US and Europe to drive the
company’s rapidly growing esports team and league business.
With increased marketing and operational support, the company will use
the funds to boost enterprising new activity through their existing
direct to consumer channels, as well as expanding the availability of
esports merchandise into non-endemic retail channels both on and off
Both parties will not be disclosing the investment amount at this time.
Nations believes this round will take the company to a Series A raise
sometime in 2020.
Esports Ventures LLC is an early-stage venture capital group focused on
esports and emerging gaming technologies. The Chicago-based firm is led
by Managing Partner Dan Cardell. In addition, Cardell has joined the
“We Are Nations is a well-respected name in the esports merchandising
space and is known throughout the United States and internationally, and
we believe that now is the opportune time to team up with them to help
accelerate their impressive growth trajectory,” said Managing Partner
Cardell is also involved with Northbrook-based venture fund Independence
Equity and Tokyo-based Ascent Robotics.
Cardell’s career has involved the development of successful investment
strategies at firms such as Mellon Bank, Weiss, Peck & Greer, Bank of
America, and Wintrust.
We Are Nations CEO Patrick Mahoney added, “I met Dan last fall through
Trenton Pierson, our SVP of Strategy, and immediately knew we wanted to
work with him. His practical mainstream business experience mixed with
his willingness to get involved in an emerging market was really
important to us.”
About We Are Nations
We Are Nations is a specialist esports consumer products and retail
company with locations based in the United States, United Kingdom and
Australia with additional distribution partners around the world. The
company provides merchandise design, sales, manufacturing and
distribution services for esports teams, leagues and other endemic and
non-endemic brands operating in the esports industry.