The global vitamin A market is expected to grow at a moderate CAGR during the forecasted period (2018-2023). With the increasing consumers over the world preferring to intake the healthy diet in the consumption of their regular meals, therefore most of the consumers are shifting their eating habits for products having micronutrients. Eating healthy food products which matches their tastes and preference and reduces the chances of attracting chronic diseases are the main factors for choosing the vitamin A rich diet. Rise in consumption for healthy foods is driving the demand for vitamin A market.
The increasing cost of healthcare facilities is fuelling the health-related concerns among consumers, thus, growing the demand for nutritive food that is expected to complement the growth of vitamin A market.
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BASF S.E., Bioextract, Bronson Laboratories, DSM N.V., GMP Products INC., Lycored, Now Foods, Nutralab Canada Ltd.
Global Vitamin A Market Dynamics
The global vitamin A nutrient market can be attributed to the increasing health consciousness among consumers going for all-round nutrient rich diet which in turn is diversifying food manufacturing business. Health attributes are most important to emerging-markets consumers, who are also most willingly to pay a premium for health benefits in a product. This is a trend that is certainly continuing with the growth of simpler and cleaner labels as an indicator of a more natural product along with the increasing global health and wellness food market due to its acceptability.
Brands will see value in creating those products with added health giving properties that have more than one function.
In order maintain proper health among its citizens and stop them from attracting vitamin A related diseases, countries around the world are making efforts to spread the awareness of the Vitamin rich diet which can complement their wellbeing and maintain a healthy lifestyle. Developing countries like India, Bangladesh and others which have high mortality rates of babies and pregnant mothers, the market provides an opportunity for vitamin A manufactures to increase their vitamins supply, which can be added in heir food supply.
Global Vitamin A Market Segmentation
The reports segments the vitamin A market by application, source and region. The market on the basis of product application, is segmented as fortified/functional food and beverages, pharmaceuticals/dietary supplements, animal feed and others and on the basis of source it can be segmented as fruits and vegetable, animal based foods and others.
A lot of dairy products, bakery products and ready-to-eat products are now fortified with vitamins and other nutrient content, so as to increase their acceptance among global customers. The tendency and awareness among people help the vitamin fortified and mineral enriched food and beverage market to grow.
Knowledge and application of vitamin A in developing countries (particularly low economic areas or rural areas) is less as compared to the developed nations. In developing nations, consumers such as pregnant women, guardians of infant and older populations are mostly aware about the health benefits associated with vitamin A fortified food and beverages.
Global Vitamin A Market – Regional Analysis
The global vitamin A market is primarily dominated by the North American and European countries, where the demand and knowledge for the vitamin A consumption in their food preparations, ready-to-eat food & beverage products, is increasing. The Chinese, Indian population are also increasing their demand for those products, which are high on nutrition level despite being high on cost due to the increased awareness about health benefits these product provide.
The rising young population, along with busy lifestyles often dictate a need for quick meal, many opt for fast food options that are high on vitamin A too.
Vitamin A Market Key Developments
In 2017, BASF vitamin A formulations contain an essential nutrient in a biologically highly active form. To ensure good stability of the powdered products (Lutavit® A 1000 NXT, Lutavit® AD3 1000/200 NXT, Lutavit® A 500 Plus), the retinol is esterified, stabilizing agents and antioxidants are added, and a final treatment makes them insoluble in hot water. As a result, these formulations are protected against vapor, pressure, and high temperatures during feed production and storage. They also deliver long shelf-life and superior bioavailability.
Vitamin A Market Competitive Landscape
Some of the leading manufacturers and suppliers of the vitamin A globally are DSM N.V., BASF S.E., Lycored and others. These companies are focusing on expansion of facilities and product portfolio, due to the growing demand for vitamin A in its application industry. Consumers are now more aware of the positive effects of vitamin A included food products, which is likely to create more opportunities in the market in the future. Companies are actively involved in developing innovative products, so as to enhance their product quality and increasing health benefits of the public in general. The popularity of international and regional brands, and product innovations by the players are expected to help the market grow at a continuous pace.
Reasons to Purchase the Vitamin A Market Report
Analyzing outlook of the market with the recent trends and Porters five forces analysis.
Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come.
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects.
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years.
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players.
3 months analyst supports along with the Market Estimates sheet in excel.
Customization of the Vitamin A Market Report
Value chain analysis
Consumer behavior analysis in country level
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