On the heels of a successful Supercross event held at Rice-Eccles Stadium last Saturday, that generated approximately $9 million in economic impact and an estimated $2 million in media value through its CBS Sports broadcast, the Utah Sports Commission is thrilled to be a partner with our friends in St. George on another major sporting event, the Ford Ironman St. George Utah. Entering its second year, the event that has been designated “epic” and one of the most difficult courses, will take place this Saturday, May 7th. The 2.4 mile swim will be held at Sand Hollow Reservoir and the 112 mile bike and 26.2 mile run course will offer spectacular views of downtown St. George, Snow Canyon and Red Cliffs Desert Reserve.
The Utah Sports Commission partnered with St. George to help bring Ironman back to Utah by providing significant financial sponsorship for the event.
“It’s great to partner with St. George and Ironman on another major sporting event that will bring approximately $10 million in economic impact to the State of Utah, and be broadcast nationally on NBC with a media value of well over $1 million. Ironman is another event that continues to showcase the spectacular geographical landscape of Utah and how these natural assets provide world-class venues,” said Jeff Robbins, president & CEO of the Utah Sports Commission.
On the heels of a very successful 2010 event, race organizers and participants will once again be treated to the fantastic spectators, volunteers, community leaders, police, hospitality, and friendliness for the 2011 event. The St. George community has fully embraced this world-class event.
In addition to hosting over 1,800 of the world’s best triathletes, the international draw of the Ford Ironman St. George will be evident, with over 36 countries represented. The 2010 event provided over half of the participants their first introduction to the Southern Utah area, and in an exit survey, 78% said they would visit Zion during their visit and 68% said they planned to return for a vacation.
Ironman St. George Utah is on the calendar through 2014, and will continue to provide a boost to Utah’s economy, as well as provide exposure to St. George’s breathtaking scenery to national and international audiences.