Ulmer & Berne Announces Refreshed Visual Identity

Ulmer & Berne Announces Refreshed Visual IdentityCLEVELAND–(BUSINESS WIRE)–Throughout its storied 108-year history, Ulmer & Berne has been committed to shaping the law while developing innovative legal and business solutions at an exceptional value for a national base of clients. Today the firm is pleased to introduce an updated visual identity that better reflects this commitment. Ulmer & Berne is now simply, Ulmer.

“Our new logo is a more accurate representation of who we are as a firm and of how we are viewed in the marketplace”

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Rather than a full rebranding, Ulmer’s new visual identity includes a streamlined firm name, refreshed logo, and new tagline that more accurately reflect the firm’s singular focus: its clients. The new visual identity is simply a distillation of values that have defined the firm for years. Visually, the logo represents Ulmer’s approach to every client engagement – putting the client (you) first. The underlined “U” in Ulmer places the focus squarely on (you) the client and graphically conveys what the firm’s new tagline states quite literally: “Our business begins with you.”

“Our new logo is a more accurate representation of who we are as a firm and of how we are viewed in the marketplace,” said managing partner Kip Reader. “Our clients commonly refer to us as Ulmer already. Our closeness and familiarity with clients and our dedication to being exceptional partners to clients is something we want front and center in everything we do, including our logo and firm name.”

Designed by award-winning Cleveland firm Nesnadny + Schwartz, Ulmer’s new logo recently debuted on new exterior signage at the firm’s headquarters in downtown Cleveland’s Skylight Office Tower. Ulmer’s new sign, visible from the Lorain Carnegie Bridge and other approaches from the South, is internally lit and is the only sign above three stories on the back of Tower City. This is the first time since the 1920s that a sign bearing the name of Ulmer has been a fixture of the Cleveland skyline. Ulmer’s visual identity refresh comes on the heels of successful renovations to the firm’s headquarter office in Cleveland, as well as offices in Columbus and Chicago, that focused on enhancing collaboration through the use of flexible work spaces and inviting, modern common areas.

About Ulmer & Berne LLP

Ulmer & Berne, established in 1908, focuses on exceeding client expectations and delivering superior, customized legal solutions for an exceptional value. From offices in Cleveland, Columbus, Cincinnati, Chicago, and Boca Raton, our attorneys serve as counselors and partners to a wide range of clients to help them solve their business challenges and achieve their goals. The firm represents publicly traded and privately held companies, financial institutions, hedge funds, private equity funds, pharmaceutical companies, international joint ventures and affiliations, investor groups, family offices, start-ups and emerging businesses, public bodies and nonprofit organizations. For more information, please visit ulmer.com.


Ulmer & Berne LLP
Jason Milch, 312-379-9406

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