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TIE Kinetix presents the FLOW “Spring Release”

Optimizing and individualizing the partner – supplier journey
through personalization

TEWKSBURY, Mass.–(BUSINESS WIRE)–TIE Kinetix, leading provider of Partner
Automation
solutions, announced today its FLOW Partner Automation
“Spring Release 2019”. With the Spring Release, many new features and
capabilities are added to the FLOW platform to further optimize and
personalize the partner and supplier journey. In the increasingly
complex B2B environment, trading and channel partners strongly benefit
from a better collaboration and integration with their business partners.

With the FLOW Platform, TIE Kinetix enables their customers to easily
manage their increasingly complex partner channels and achieve 100%
digitalization in doing business with and through partners of any size.

The Spring Release adds advanced application of Artificial Intelligence
(AI) to drive a personalized user experience and offers a strongly
improved workflow, business process optimization along with activity,
data and business rules triggered actionable individualized
notifications.

With 75% of world trade flowing indirectly, vendors and/or brands are
starting to invest in their indirect channels and partnerships.
According to “The Forrester Wave™: Partner Relationship Management, Q4
2018”, there is an increased need for personalization and scalability.
Jay McBain, Principal Analyst, Channel Partnerships & Alliances,
explains in his November 2018 Forrester blog post, “Partner
Relationship Management (PRM) Comes Of Age
”: “Due to the growing
number and types of partners, managing a channel [partner] program today
has become less of a linear approach and more on-demand with automated
workflows, personalization, customization, and scalability.”

Now, FLOW is delivering even more personalized notifications, enabling
further personalization capabilities for partner communities regarding
multi-language privacy laws, terms & conditions and partner onboarding
processes. Additionally, exchanging documents has never been easier,
with extended capabilities for customers to configure their own business
rules, exception rules and validation handling. By adding artificial
intelligence and machine learning capabilities, FLOW can now automate up
to 90% of the transformation activities through artificial intelligence,
which reduces time, resources and costs for its customers.

Jan Sundelin, CEO of TIE Kinetix states: “The latest additions for
personalization to our FLOW platform are addressing the evolving needs
of our customers to manage their complex partner ecosystems. Our
customers drive the agile roadmap of our platform. Vendors and their
partners find the platform easy to use thanks to its new personalized
look-and-feel, new detailed instruction tours, and custom-made
dashboards, which only show what is relevant for the specific user. Our
teams work continually to make sure the platform continuously improves
to ensure our customers reach their goals.”

The Spring Release consists of developments and improvements for the
entire FLOW platform and various modules. For a detailed overview of the
improvements, please visit: www.TIEKinetix.com/spring-release

About TIE Kinetix

TIE Kinetix transforms the digital supply chain by providing Total
Integrated E-Commerce solutions. These solutions maximize revenue
opportunities by minimizing the energy required to market, sell,
fulfill, and optimize online.

Customers and partners of TIE Kinetix constantly benefit from
innovative, field-tested, state-of-the-art technologies, backed by 32
years of experience and prestigious awards. TIE Kinetix makes technology
to perform, such that customers and partners can focus on their core
business. TIE Kinetix is a public company and has offices in the United
States, the Netherlands, France, Germany, United Kingdom, and Australia.

For questions about this press release, please contact Patrick van
Boom, Chief Marketing Officer of TIE Kinetix via
[email protected]

Follow TIE Kinetix on Twitter: https://twitter.com/TIEKinetix

Follow TIE Kinetix on LinkedIn: https://www.linkedin.com/company/TIE-Kinetix

Follow TIE Kinetix on Facebook: https://www.facebook.com/TIEKinetix

Contacts

TIE Kinetix N.V.
Patrick van Boom
T: +31-88-369-8000
E: [email protected]
W:
www.TIEKinetix.com

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