It is vital to create a product that will allow you to eventually expand into other markets. The goal is for the people who initially buy your product to also buy your next products. Since you have proven that you can be trusted by delivering a product to your clients they love, it should be much easier to obtain their business when your new item hits the online marketplace. We need to understand a seed is truly important indeed. You need to see your first product as that seed.
You see this is about creating an Internet marketing kingdom, a virtual empire of products that all start with one tiny seed that is planted in the fertile soil of those hearts that are eager for your particular product. For example, I am in the process of creating a set of online videos where I teach students the various techniques needed to speak English. My area of expertise lies in the field of ESL (English as a second language) of which I have been blessed to have over 10 years of experience teaching to adult learners. My target market would be foreign adults who wish to learn English via video.
I realize though that if I wish to branch out and sell different yet similar products later I will have to pick a product that these learners would also enjoy. This led me to recall the great end of the semester food parties in the classes that I taught where both me and my students brought in dishes from other countries that many enjoyed. Now I know that my second product launched will be an ESL cookbook with recipes submitted from actual students. The cookbook will be sold to other ESL students online. Branching out even further, a cooking forum would be established as well as an online cooking class with graduates of my ESL video courses eventually teaching the course. It is amazing to see how all this began from the planting of one little seed. The online ESL videos seed grew to become a cookbook, an online cooking school and a cooking forum. As we all know marketing is a numbers game and the bigger number of people you have on your marketing list the better your chance of survival and dominance.
Think about your online marketing seed before you plant it. You want to plant something that will grow into something huge. When you look into the jungle you see an incredible array of trees. That is what you should want your seed to turn into. The trees in your Internet jungle will be represented by the vast amount of names on your email list who want your first and additional products. The product you create should also appeal to as many people as possible. I know those who may not be interested in ESL may be interested in cooking and vice versa. I could use the cooking bait to reel in the ESL fish and use the ESL bait to reel in those who love cooking.
When your Internet marketing seed is sown you will reap the harvest of personal freedom. This translates into having the freedom to spend time doing what is really important. Even though I am blessed to be doing well working from my home right now, my goal is to create an online marketing empire by beginning with a single seed.