The Honest Company Grows Board of Directors, Adds Seventh Member

Global Consumer Marketing and Branding Leader Katie Bayne Brings
Expertise, Diversity to Board

LOS ANGELES–(BUSINESS WIRE)–The Honest Company, a mission-driven business, today announced Katie
Bayne has been appointed to its Board of Directors. Bayne is the second
female member of the Board, and her appointment is part of the company’s
continuing commitment to ensuring a diverse and inclusive workforce.

With the addition of Bayne, The Honest Company’s Board of Directors
grows to seven members. She joins founder Jessica Alba and five other
members in overseeing of company’s mission and strategy. As one of the
most notable brands in the natural baby and clean beauty categories, The
Honest Company recognizes the importance of placing more women in
leadership positions. In 2017, the company launched its first employee
resource group, Women Excelling in Leadership and Living (WELL), which
offers professional development and a mentorship program for female
employees, with the aspiration of preparing them for future leadership

Creating more diversity within our business is critical to executing
our strategy,” said Nick Vlahos, The Honest Company CEO. “As we continue
to grow and expand into new markets around the world, we need to mirror
the communities that we serve within our own operations. Katie is an
exceptional, proven business leader who truly understands our mission
and business, and I look forward to her support as we continue on our
journey to becoming a global brand.”

I’m proud to have built a consumer-centric brand with a leadership team
driven by diversity in thought,” said Jessica Alba, The Honest Company
Founder and Chairperson of the Board. “Katie is a strong and
inspirational female executive and her strategic expertise will help us
further our mission, deepening our connection with consumers on a global

Bayne brings nearly 30 years of consumer marketing experience to her new
position on the Board of Directors. She was a longtime strategic
marketing leader at Coca-Cola, working in various global management
positions of increasing responsibility, eventually becoming the Chief
Marketing Officer, North America and then the President, North America
Brands. In addition to guiding the marketing team through winning
multiple Lions, Clios and an Emmy, Bayne was responsible for the
creation of Coca-Cola’s consumer loyalty program – also the world’s
largest with more than 22 million users. She is currently the Founder
and President of Bayne Advisors, a strategic consulting firm, where she
partners with client companies to solve complex challenges.

I’ve admired The Honest Company since its inception and have a deep
respect for the company’s goals and aspirations,” said Bayne. “The
existing team has created an incredible foundation and positioned the
Company for global expansion. I’m thrilled to have a role in shaping and
building the next phase of sustainable growth.”

Bayne holds a BA from Duke University, where she also earned her MBA.
She is a seasoned independent Board Director having served on three
publicly-traded company boards, including the Ascena Retail Group since
2015. She is also actively engaged within the Fuqua School of Business
at Duke University as a member of its Board of Visitors, sits on the
Board of Trustees for The Lovett School, a co-educational K-12
independent school in Atlanta and previously sat on the board for the
Atlanta Women’s Foundation.

About The Honest Company:

Founded in 2012, The Honest Company® is a mission-driven
consumer products company dedicated to empowering people to live happy,
healthy lives. Consumers seeking thoughtfully formulated, safe and
effective baby, personal care and beauty products, along with education
and support can find The Honest Company products across North America
via honest.com and honestbeauty.com and
at more than 17,000 retail locations. Beginning in spring 2019,
consumers in Europe can find Honest Beauty at select Douglas retail
locations. A leader in the natural baby category and a trailblazer in
clean beauty, The Honest Company is committed to ensuring all families
have access to basic necessities and the latest health information for
safe growth and development — a commitment reflected in its ongoing
partnerships with organizations such as Baby2Baby and Mount Sinai. The
Honest Company is privately held and headquartered in Los Angeles,


The Honest Company
Jennifer Kroog Rosenberg


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