DUBLIN–(BUSINESS WIRE)–The “Exploring
Cruises: Key market trends and issues in the cruise industry”
report has been added to ResearchAndMarkets.com’s
This report looks at the key trends & issues within the cruises
industry, as well as the opportunities and threats. It also offers an
insight into key destinations, traveler groups, and into the strategies
of the leading companies.
There will be 272 Cruise Lines International Association (CLIA) Member
cruise shops in operation in 2019 with 18 new member ships to debut this
year. Hamdan Bin Mohammed terminal in Dubai is the biggest cruise ship
terminal in the world and received more than 2.3 million tourists
between 2014 and the end of 2018, suggesting that the Middle East is an
Cruises bring in an influx of tourists to multiple destinations every
day, meaning that local businesses near ports can benefit too. Bars,
restaurants, excursion companies, taxis and souvenir stalls are all
likely to benefit as each cruise ship docks. Cruise operators, of
course, reap the largest benefits from the industry. Passengers pay
thousands of pounds for a holiday on the most luxurious ships and
although food and drink is often included, cruise companies can make
additional profits from excursions, spas, and casinos.
Hotels and other types of accommodation providers may be hostile towards
cruise ships but as a high proportion of cruise passenger’s return to
destinations visited on cruises, they may benefit later down the line.
Cruises are particularly important for countries where the economy
relies heavily on tourism. Direct benefits include port fees, water, and
fuel charges, as well as the local excursion sales.
An estimated 30 million travelers are expected to cruise in 2019, up 6%
from 28.2 million in 2018. The CLIA estimates that the industry makes a
positive impact on global communities by sustaining over 1.1 million
jobs and creating a total output of $134bn. Some countries are actively
trying to increase the number of cruise visitors. The New Zealand
Tourism 2025 plan, for example, recognizes the importance of the cruise
ship industry for the future of the country’s travel and tourism
industry and Tourism New Zealand wants to encourage more cruises.
The cruise industry is hugely consolidated with Carnival Corporation and
Royal Caribbean dominating, along with their relevant subsidiaries.
These companies, along with Norwegian Cruise line control at almost
79.6% of the cruise industry in terms of passengers and 72.2% in terms
of revenue. Richard Branson’s Virgin Voyages is set to debut in 2020 and
is likely to become a disruptor in the cruise ship industry should the
plan succeed. The adult-only brand hopes to attract millennials and Gen
Zs as these generations become more abundant in the workforce and make
up a higher proportion of potential holidaymakers
- The global cruise industry is growing and evolving – companies are
targeting a new demographic and aiming to offer new destinations and
activities to grow their market share.
- This report looks at the cruise industry in detail, exploring current
and future trends in traveler types and cruise destinations.
Reasons to Buy
- Gain an insight into the cruise industries leading players.
- Understand the key traveler types cruise companies can look to attract
- Look at the key destinations and why they appeal
- Gain a detailed understanding of the key trends, issues and challenges
facing cruiseline operators.
Key Topics Covered
- Traveler Types
- Key Market Trends
- Themed Cruises
- Overnight Stays
- Social Media Marketing
- Incorporating Technology
- Key Destinations
- Norwegian Fjords
- Challenges & Opportunities
- New Ports Around the World
- Royal Caribbean
- Carnival Corporation
- Norwegian Cruise Line
- Fred Olsen
For more information about this report visit https://www.researchandmarkets.com/r/ejww4u
Laura Wood, Senior Press Manager
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