27 September 2018: The trend towards leading physically active lifestyles is projected to prominently benefit the industry and boost in sales. Compact and smaller products in discreet packages, as well as small and slender sized tampons targeted at the teen market, are also anticipated to benefit market expansion in the coming years. The rising awareness about hygiene and health products among women is anticipated to be the major driver for its growth. The growing awareness among women is a rise in women employment and therefore enables them to educate about alternatives to sanitary napkins.
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Use of tampons is currently notable only in Western countries, while in the developing countries, sanitary napkins find widespread use. The Major reasons attributing the low penetration rates are taboos associated with tampon use, non-availability across retail channels, low awareness, lack of affordability, and cultural restrictions. Additionally, health risks caused by tampon use such as Toxic Shock Syndrome and bacterial infections are acting as prominent deterrents for adoption rate.
Tampons constitute an integral part of the feminine hygiene products industry. However, despite being an essential element in the feminine care products industry, tampons are yet to establish a firm footing as their penetration is almost non-existent in some of the high-growth developing industry. The fastest growth rate of tampon adoption in emerging economies has led vendors to manufacture better quality tampons to cater the huge female population in these countries. The tampon market in the Asia Pacific region is anticipated to witness rapid growth rate comparing to the developed economies industry. The growing demand from emerging economies is a major trend that is expected to lead to the growth of the global tampons industry during the forecast period.
The major manufacturers covered in this report
- Procter & Gamble
- Johnson & Johnson
Geographically, this report studies the key regions, focuses on product sales, value, market share and growth opportunity in these regions, covering
- North America
- South America
- Middle East & Africa
- Tampons Manufacturers
- Tampons Distributors/Traders/Wholesalers
- Tampons Subcomponent Manufacturers
- Industry Association
- Downstream Vendors
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