Taiwanese Brands to Showcase Leading Bicycle Innovations at Interbike Trade Show

Taiwanese Brands to Showcase Leading Bicycle InnovationsLOS ANGELES–(BUSINESS WIRE)–Supported by the Taiwan Bureau of Foreign Trade, Ministry of Economic Affairs and implemented by the Taiwan External Trade Development Council (TAITRA), Taiwan Excellence Award winners, Kenda, KHS, KMC and Tern, from the bicycle industry, will showcase new technologies and products at the Taiwan New Product Launch Press Conference at Interbike trade show in Las Vegas, NV on September 20th, 2016.

All Taiwan Excellence Award winners are selected by a panel of international judges based on the criteria of exceptional design, R&D, quality and brand awareness marketing. They represent the most revolutionary, best quality and highest value-added products made by Taiwan, and epitomize Taiwan’s unique genius in using innovation to design and manufacture cutting-edge products.

According to the statistics from Taiwan Bicycle Association (TBA), Taiwan is the second largest bicycle exporter. Taiwan export of complete bicycles in 2015 rose 10.04%, with total value reaching USD 1.89 billion, compared with 2014. North America being the second largest market, the export to the US rose 20.98%, with 125,000 more units shipped. Parts and components export grew 5.45%, with total value reaching USD 1.09 billion in 2015. Taiwan manufacturers continue to dominate as the largest bicycle tire manufacturer, while maintaining 70% of world market share on roller chains and 90% global share on mechanical disc brakes.

Taiwan mainly exports medium to high-end bicycles and some of the most eminent bicycle manufacturers, which supply a wide array of finished bikes, components and accessories to the global market. Taking advantage of the specialty industry clusters in Taiwan, bicycle component manufacturers can focus heavily on technical, specialized expertise and high performance product development. Manufacturers collaborate across various industries, ranging from material to electronics technologies, to explore innovative product application maximizing the full potential of the entire bicycle industry.

Kenda, Tern, KMC, and KHS, will present products and innovations new for 2017 at this product launch with the latest enhancements on cycling experience for customers across cycling categories, from e-bikes to road racing, and from BMX to cyclocross and mountain biking. Collectively, the innovations improve bike durability, efficiency, and performance, and present more environmentally friendly transportation options.


  • From Kenda, Al Clark, Global Project Manager, and Ben Anderson, Director of Bicycle Sales & Marketing, North America, will present the latest innovations and new materials Kenda applied in bicycle tire technology.
  • David Flick, Marketing Manager for KHS Bicycles, will speak on how the Free Agent Team Limo was developed for the highest levels of competition and ridden to back-to-back Olympic gold medal wins by Maris Strombergs.
  • Account Manager for KMC Chain, Justin Pitchford, will share the insights behind the development of single-chainring and e-bike-specific chains, which has upgraded the weight and durability of bicycle chains.
  • Terns’ Vice President and Team Captain, Joshua Hon, plans to showcase the world’s premier folding e-bike, which promises to make urban transportation easier, more convenient and greener than by other means.

TAITRA has selected Thorpe Marketing to facilitate the event.

About Taiwan Excellence

The symbol of Taiwan Excellence Award honors Taiwan’s most innovative products that provide tremendous value to users worldwide. All products with this symbol have been selected for Taiwan Excellence Award based on their exceptional design, quality, brand awareness marketing, Taiwanese R&D and manufacturing. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is registered in over 100 countries. (www.taiwanexcellence.org)


To learn more about this product launch, please contact:
Jasen Thorpe
Thorpe Marketing
Longmont, CO

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