Executives at St. Louis-based Quake Kare expect sales of the company’s emergency survival kits for people, families, pets and organizations to boom when the disaster movie “San Andreas” opens in theatres worldwide on Friday, May 29. (http://www.quakekare.com).
“Whenever a major disaster occurs, our website and telephones light up with people contacting us to acquire survival kits that we provide from our plant in suburban St. Louis,” said Brian Houser, Quake Kare director of sales.
“Even though ’San Andreas’ is only a disaster movie, it is a big Hollywood production that will impact consumers worldwide, and we anticipate substantial sales among the more than 100 different types of emergency survival kits that we provide.”
“San Andreas” is an action–adventure disaster film starring Dwayne “The Rock” Johnson, Carla Gugino, Alexandra Daddario, and Paul Giamatti. With extraordinary special effects, the film, with a reported $100 million production budget, will be released worldwide in 2D and 3D.The movie promo can be seen on http://www.YouTube.com.
The movie title portends a worrisome real-world factor: The well-known San Andreas Fault Line in California generates more quakes there than fault lines in any other state. Most Californians live within 20 miles of a major fault, including the San Andreas, the Hayward and the Rose Canyon faults. Earthquakes impacting people and property can occur at anytime.
“After an earthquake of 6.0 magnitude in California’s Napa Valley injured hundreds of people last August, wrecking homes and property, Quake Kare experienced a significant sales increase,” Houser said.
“No matter where we live in today’s world, there’s potential for catastrophe, whether natural or manmade. The best advice is to prepare yourself and your family with the best tools and precautionary procedures to stay as safe as possible. Being prepared can save your life!”
Quake Kare’s custom-packed or pre-packed survival kits are equipped with non-perishable food, water, first aid kits, hand-crank power radios, light sticks, candles, waterproof matches, ponchos, multi-purpose knives, portable toilets, blankets, tissue packs and emergency tents, among other items. To capitalize on the movie “San Andreas,” Quake Kare is running a short promo before feature attractions at major theaters in Los Angeles and San Francisco.
Quake Kare is owned by Lighthouse for the Blind-Saint Louis (LHB), a not-for-profit manufacturing and packaging organization with a dedicated social service mission. All Quake Kare revenue directly supports Lighthouse service programs for individuals who are legally blind and visually impaired in Missouri and Southwestern Illinois.
Founded in 1933, LHB is a non-profit 501(c)3 enterprise that helps children and adults who are visually impaired maintain dignity and independence by offering employment, education and support services. LHB employees assemble, warehouse and sell high-quality products including first aid kits, medical kits, catheters, aerosol and liquid paints, aerosol and liquid cleaning products, eco-friendly products and many others, including Quake Kare products.
On February 4, 2014, LHB acquired all assets of Quake Kare, Inc., which was based near Los Angeles in Moorpark, California. LHB absorbed all assembly, purchasing, shipping and customer service activities when a fleet of semi-trucks arrived at the LHB plant in suburban St. Louis loaded with acquired inventory, including scores of different types of survival kits and emergency supplies. Employees were retrained to handle the new packaging business paradigm.