St. George Promotional TV Ad Wins Best in State

ST. GEORGE, UT — The thrill of St. George’s red hills came to life for promotional peers of the St. George Area Convention and Tourism Office in May. Members of the Utah Tourism Industry Coalition, and the Utah Office of Tourism 2011 Conference voted St. George’s edgy “movie trailer” the best television ad from an entity with an annual marketing budget of more than $250,000.

The award was announced during the 2011 Utah Tourism Conference, Park City. The commercial was entered in the Sixth Annual Utah Tourism Advertising and Marketing Contest.

The 30-second television promotion entitled, “St. George: Is There More?” features a James Bond-type character played by Shane Wood who will also star in a series of sequel promotions.

The Dixie State College Center for Media Innovation produced the winning spot. CMI is a non-profit organization partnered with DSC to help students gain professional hands-on experience while they learn. CMI videographer Ben Braten produced the piece.

Kevin Lewis, St. George Area Convention and Tourism Office, manages television and film promotions. “It’s exciting to see one of your wild ideas take shape. We conceptualize things and bounce ideas around here and then look for a production group that can make it come to life,” he said. “It’s pretty neat that we have facilities here at the college and have been working together to produce some things over the past few years … it’s neat to work with creative people.”

The contest was a peer judging event and was open to any business or organization that promotes Utah tourism.

CMI Executive Director Phil Tuckett said, “This is what it’s all about. We love to see a good project come together. Ben Braten is one of the best—if not the best–in the state and we’re lucky to have him here.” Tuckett said he is thrilled for the St. George promotional entity and looks forward to a bright future.

The promotional series will continue with the concept of high-level, exciting, high energy ads with a movie trailer appeal that screams, “This is something you have just got to see,” Lewis said. The ads are a little tongue-in-cheek, and that’s what makes them enticing. Each new spot will showcase different types of activities to do and great area sites to see.

The ad can be seen online at AtoZion.com, a website soon to have a fresh new look designed to appeal to area visitors.


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