Soylent Launches Soylent Squared, the First Complete 100 Calorie Mini-Meal Bar

Company Expands Its Innovative Portfolio With Plant-Based Nutrition Bars

Nutrition, Inc
., the makers of Soylent Drinks and Powder, today
announced that they are expanding into the growing nutrition bar
category with an exciting new product: Soylent Squared. Soylent Squared
is the first 100 calorie mini-meal bar and is engineered to be complete
with 5g of plant protein, 36 essential nutrients and probiotics for
digestive health. Sold in cases of 30 bars on Soylent.com, Soylent
Squared is available in three delicious flavors, including Chocolate
Brownie, Salted Caramel and Citrus Berry.

“There are a lot of bars out there but most are high in sugar, use less
sustainable animal-derived protein and often lack the nutrients that
your body needs to thrive,” said Bryan Crowley, Soylent’s CEO. “We
developed Soylent Squared to allow our customers to portion out the
nutrition they need when they need it; you can enjoy 1-2 for a healthy
snack or 3-4 for a complete meal.”

The launch of Soylent Squared follows closely on the heels of the
brand’s January launch of its 11 ounce drink, Soylent Bridge, the
In-Between Meal. These launches demonstrate that Soylent is serious
about expanding its portfolio into new formats and usage occasions.

“Some of our best product ideas have come straight from our customers,
so we’re excited for them to try Squared. We’re also looking forward to
building our customer base with the launch of our new convenient,
healthy and more sustainable nutrition bar,” adds Crowley.

Consumer demand for convenient and healthy on-the-go snack options
continues to increase in the U.S., with the snack bar market expected to
reach $8.8
by 2023. In addition, Nielsen
shows that plant-based foods sales grew 17 percent in the past
year. Soylent Squared was designed within the same guidelines as the
existing Ready-to-Drink and Powder lines: a balance of macronutrients
combined with 36 essential nutrients, including 26 vitamins and
minerals, 9 amino acids, 2 essential fatty acids, including omega-3 and
omega-6. The company also decided to add probiotics to Soylent Squared
to help consumers support their digestive health. With 3 grams of sugar,
Soylent Squared is lower in sugar than most snack bars and with three
delicious varieties, you don’t have to sacrifice taste for nutrition.

Soylent Squared can be purchased online exclusively at www.soylent.com
(U.S.) A case of Soylent Squared costs $30.00, and each case holds 30
[25g] Squares.

About Soylent

Soylent is a pioneer in food technology, producing delicious, functional
foods, with complete nutrition that are good for the body and the
planet. In 2013, Founder & Chairman Rob Rhinehart developed the first
iteration in his kitchen after recognizing the need for a simpler, more
efficient food source. The company has grown to become both a disruptor
and a driver in the Food Tech world. Soylent is on a mission to provide
complete, sustainable nutrition that is accessible, appealing and
affordable to all, and its line of products are engineered from the
ground-up to provide the vitamins, minerals, fats, carbohydrates and
protein that the body needs – all in convenient packages. Soylent’s
latest online product launch, Soylent Squared, is the first complete 100
calorie mini meal, creating a more nutritious way to get the snack or
meal you need when you need it. Soylent’s innovative products include
Original, Cacao, and Café Powder, healthy snacking alternative Soylent
Bridge, and 14oz Ready-to-Drink bottles available in seven delicious
flavors. The Company is headquartered in Los Angeles, CA.

For additional information please visit www.Soylent.com.


Kelly Kenney, Allison + Partners
[email protected]


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