Social: Instagram

Chelsea Peitz, national director of social sales at Fidelity National Financial, shares three major things that you can do today to really elevate your game on Instagram. 

To maximize your Instagram, Peitz explains, “There’s some really important things that we need to make sure we’re looking at to get found, to show up in searches and to really let people know who we are to generate some leads.” 

The first tip she shares here is the importance of your profile picture. “I know this might sound obvious, but it should be your face,” She says. “It is really important to remember your personal brand will follow you around every time you direct message someone and every time you comment. You want that personal brand recognition to be a top of mind every time you’re communicating with somebody within Instagram.”

Watch the full session to hear all three of the organic ways that you can optimize and maximize your Instagram profile to attract the right people.

Watch the full session below. To go back to the full engage.marketing 2020 on demand summit, go here.


  • Chelsea Peitz, National Director of Social Sales, Fidelity National Financial
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