Shop.org Innovation Award Winners Set to Revolutionize Retail Shopping Experience

Inaugural Contest Celebrates Some of the Most Innovative Products in

LAS VEGAS–(BUSINESS WIRE)–The National Retail Federation today announced the winners of its
inaugural Innovation Awards, a new competition to acknowledge
cutting-edge tech startups and other companies using the best and latest
technology to revolutionize the retail shopping experience. The awards
were presented as part of NRF’s annual Shop.org
, which concludes tonight at the Venetian Resort.

It is exciting to celebrate these pioneering companies that are
leveraging technology and digital innovation to reimagine the retail
experience,” NRF President and CEO Matthew Shay said. “These recipients
represent the true spirit of innovation. The extraordinary new products,
services and experiences they have created are poised to play a
transformative role in the retail industry.”

The winning companies are:

  • Innovation Lab: Best Awareness Tech: IceCream
  • Innovation Lab: Best Consideration Tech: Allure
  • Innovation Lab: Best Engagement Tech: Hero
  • Innovation Lab: Best Logistics and Loyalty Tech: ZigZag
  • Top Exhibitor: Startup Zone: Mystore-E
  • Shop.org Attendee Choice Award: Trade’EM

These winners are examples of how much technology and innovation were
front and center at this year’s conference,” said Lacoste Vice President
of Retail and Digital Chris Hardisty, one of the judges for the awards.
They are fierce competitors who highlight how much there is to be
excited about when it comes to the evolution of retail and what the
future holds.”

The winners were chosen from among the 34 exhibitors at the conference
by a panel
of judges
representing venture capitalists, technology incubators,
retailers and journalists. Companies had to showcase their ability to
most effectively apply the latest advances in artificial intelligence,
augmented reality, machine learning, facial recognition, data analytics,
robotics and more. The winners were selected based on the impact of
their innovation, product execution, ability to scale and market fit. Of
the six winners, IceCream Labs, Allure Systems, Hero, and ZigZag were
chosen among categories at the conference’s Innovation
and Mystore-E from the Startup
while Trade’EM was designated as the “Shop.org Attendee Choice
Award” selected by attendees voting via the conference’s mobile app.

The winners will receive spots in the Innovation Lab or Startup Zone and
participate in a session on the Innovation Lab stage next year at NRF
2019: Retail’s Big Show. NRF’s annual convention is scheduled to be held
January 13-15, 2019, in New York as over 37,000 retailers from nearly
100 countries gather to address the industry’s latest trends,
innovations and strategies for transformation.

About NRF

The National Retail Federation is the world’s largest retail trade
association. Based in Washington, D.C., NRF represents discount and
department stores, home goods and specialty stores, Main Street
merchants, grocers, wholesalers, chain restaurants and internet
retailers from the United States and more than 45 countries. Retail is
the nation’s largest private-sector employer, supporting one in four
U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to
annual GDP, retail is a daily barometer for the nation’s economy.



National Retail Federation
Ana Serafin Smith, 855-NRF-PRESS


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