Sally Beauty Holdings, Inc. Pre-releases Selected Preliminary Fiscal Fourth Quarter Financial Information for Sally Beauty Segment; Announces Realignment of Leadership Responsibilities in Support of Transformation Initiatives

Sally Beauty Segment Quarterly Same Store Sales Improve to Flat
for First Time in Seven Quarters;

Aaron Alt Appointed President of Sally Beauty Supply & CFO

DENTON, Texas–(BUSINESS WIRE)–Sally Beauty Holdings, Inc. (NYSE: SBH) today announced that Aaron Alt
has been appointed as President of Sally Beauty Supply LLC, in addition
to his current finance and supply chain responsibilities at Sally Beauty
Holdings. Carrie McDermott, President of Sally Beauty Supply, has
resigned her position to accept a CEO position at another company in her
current hometown of Columbus, Ohio.

Sally Beauty Holdings also today provided selected preliminary fiscal
2018 fourth quarter ‘Same Store Sales’ for the Sally Beauty segment.
Same Store Sales for this segment improved to flat for the first time in
seven quarters, with positive Same Store Sales in the U.S. and Canada
negatively impacted, modestly, by the European business.

We are pleased to appoint Aaron to this new role,” said Chris Brickman,
President and Chief Executive Officer of Sally Beauty Holdings. “The
expansion of Aaron’s management responsibilities recognizes his valuable
skillset and the meaningful contributions he has already made to the
company as we implement our transformation initiatives. I believe that
with Aaron’s leadership, and the strength of the Sally leadership team,
anchored by Chris Kobus, GVP Marketing & Digital, and John Goss, GVP
Stores, we are well-positioned for future success in our Sally Beauty
Supply business.”

Brickman continued, “On behalf of everyone at Sally Beauty Holdings, we
thank Carrie for her leadership and contributions to improving the
performance of Sally Beauty Supply. We wish her well in her future
endeavors.”

In connection with these changes, and in support of the transformation
initiatives already underway, Sally Beauty Holdings also announced the
following appointments, effective October 29:

  • Heather Plutino has been appointed Group Vice President of Finance and
    Treasurer of Sally Beauty Holdings. Heather will lead the Financial
    Planning and Analysis, Treasury and Risk Management functions. Plutino
    joins Sally Beauty Holdings from the apparel retailer ascena retail
    group, inc., where she was Vice President and Treasurer. Prior to
    ascena, Plutino served in a variety of finance and treasury roles at
    Charming Shoppes and Target Corporation.
  • Joe Brenner, CIO, will now report to CEO Chris Brickman, reflecting
    the importance of the key technology projects the Company is
    undertaking.

Brickman commented, “These appointments and changes further underscore
our commitment to executing on our transformation strategy to generate
profitable growth. With our detailed fiscal 2019 plans in place, our
team is highly focused on executing against this plan. We look forward
to providing an update on our progress on our fourth quarter earnings
call.”

Sally Beauty Holdings expects to release its complete fiscal 2018 fourth
quarter and full-year results on November 8.

About Sally Beauty Holdings, Inc.

Sally Beauty Holdings, Inc. (NYSE: SBH) is an international specialty
retailer and distributor of professional beauty supplies with revenues
of approximately $3.9 billion annually. Through the Sally Beauty Supply
and Beauty Systems Group businesses, the Company sells and distributes
through 5,170 stores, including approximately 184 franchised units, and
has operations throughout the United States, Puerto Rico, Canada,
Mexico, Peru, Chile, the United Kingdom, Ireland, Belgium, France, the
Netherlands, Spain and Germany. Sally Beauty Supply stores offer up to
8,000 products for hair, skin, and nails through professional lines such
as OPI®, China Glaze®, Wella®, Clairol®, Conair® and Hot Shot Tools®, as
well as an extensive selection of proprietary merchandise. Beauty
Systems Group stores, branded as CosmoProf or Armstrong McCall stores,
along with its outside sales consultants, sell up to 10,500
professionally branded products including Paul Mitchell®, Wella®,
Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Aquage®, intended
for use in salons and for resale by salons to retail consumers. For more
information about Sally Beauty Holdings, Inc., please visit
sallybeautyholdings.com.

Cautionary Notice Regarding Forward-Looking Statements

Statements in this report which are not purely historical facts or which
depend upon future events may be forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended. Words
such as “anticipate,” “believe,” “estimate,” “expect,” “intend,” “plan,”
“project,” “target,” “can,” “could,” “may,” “should,” “will,” “would,”
or similar expressions may also identify such forward-looking statements.

Readers are cautioned not to place undue reliance on forward-looking
statements as such statements speak only as of the date they were made.
Any forward-looking statements involve risks and uncertainties that
could cause actual events or results to differ materially from the
events or results described in the forward-looking statements,
including, but not limited to, risks and uncertainties related to: our
ability to integrate the new members of our management team; our ability
to attract and retain highly skilled management and other personnel;
potential fluctuation in our same store sales and quarterly financial
performance; the volume of traffic to our stores; and the success of our
strategic initiatives, including our store refresh program and increased
marketing efforts, to enhance the customer experience, attract new
customers, drive brand awareness and improve customer loyalty. The ‘Same
Store Sales’ statistics referenced in this press release are not
necessarily indicative of the overall financial performance of Sally
Beauty Holdings as a whole or for the financial performance of its Sally
Beauty Systems or Beauty Systems Group segments.

Additional factors that could cause actual events or results to differ
materially from the events or results described in the forward-looking
statements can be found in our filings with the Securities and Exchange
Commission, including our most recent Annual Report on Form 10-K for the
year ended September 30, 2017. Consequently, all forward-looking
statements in this release are qualified by the factors, risks and
uncertainties contained therein. We assume no obligation to publicly
update or revise any forward-looking statements.

Contacts

Sally Beauty Holdings, Inc.
Jeff Harkins, 940-297-3877
Investor
Relations

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