Protein packages are used in the packaging of nutrients and dietary supplements. These packages have to be manufactured according to the product encased in it. Increasing demand for dietary supplements and nutrients, increasing health consciousness among the individuals and rising demand for packaged food by the consumers are the factors of growth in the protein packaging market.
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The global protein packaging market is segmented into its raw materials, product type, packaging type, and geography. On the basis of raw material used, the market is divided into plastics and paperboard. Based on product type, the market is segregated into protein powder, protein bars, and protein shakes. On the basis of packaging type, the market is categorized into flexible packaging and rigid packaging. Flexible protein packaging is further subdivided into side gusset bags and stands up pouches. Rigid packaging is further sub-divided into cartons, boxes, and canisters. Diversification based on geography is seen into Latin America, North America, Europe, Asia-Pacific, and the Middle East and Africa.
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A detailed study of the human body and its requirements is now available due to the advancements made in the biochemistry and biotechnology. This has propelled the dietary supplements market to introduce new and innovative products which have successively boosted the market growth in the protein packaging market. These packages are made such that they are compatible with the formulations and prevent it from external damage. This has fuelled the demand for protein packages. Other factors influencing the growth include increasing health consciousness among individuals and rising demand for supplements and nutritious food among consumers. However, high costs of the protein supplements may cause a hindrance to the market growth. To keep the quality of the nutrients intact, protein packaging must also be made of the material having the exact chemical composition and density as that of the nutrients encased to prevent degradation of the product. This may act as a barrier to the protein packaging market growth.
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The largest share of the protein packaging market is held by North America. Growth can be attributed to the rising health consciousness among the individuals, increasing fitness activities undertaken by the population and availability of exceptional athletics and fitness infrastructure in this region. Canada and the U.S. are the major growth centers in North America region. Asia Pacific is expected to closely follow the growth of North America owing to the increasing demand for dietary supplements and expanding the market scope for nutrition and sports drinks in this region. Additionally, increasing disposable income of households is fuelling the market growth in Asia Pacific especially in countries such as China and India. Europe, Latin America, and the Middle East and Africa will register a moderate growth in the coming years.
Some of the major companies in the protein packaging market include Swiss Pac Private Ltd., Flexifoil Packaging Pvt. Ltd., DuPont, and Amcor Limited.
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