PrimeLending Unveils LoanplicitySM, the National Residential Lender’s Digital Mortgage Process

DALLAS–(BUSINESS WIRE)–National residential mortgage lender PrimeLending, a PlainsCapital Company, is proud to announce LoanplicitySM, a simple, streamlined and stress-free digital mortgage process. Loanplicity is where home loans and simplicity uniteSM, allowing borrowers to apply online, prequalify for a mortgage, safely upload personal financial documents, track loan progress, pay fees and ask questions at any point in the process. Loanplicity offers the best of both worlds to homebuyers – step-by-step guidance from an expert loan officer and digital convenience that eliminates most of the paperwork from the mortgage process. Click here to learn more.

“We’re relentless in our pursuit of a streamlined, hassle-free mortgage process for borrowers,” said Steve Thompson, President and CEO of PrimeLending. “Loanplicity represents the perfect combination of powerful technology, mortgage expertise and exceptional service that delivers the lasting positive experience homeowners deserve.”

PrimeLending’s award-winning digital mortgage process earned the elite MortgageSAT® Best-in-Class Lender Award in the category of Online Tools in 2019. The award recognizes PrimeLending for achieving top ratings in the area of ease of use, visual appeal and effective communication, and is presented only to mortgage companies in the country who provide exemplary service to their borrowers throughout the year, resulting in a satisfaction score in the top ten percent of a given category. This is the second year in a row the company received a MortgageSAT Best-in-Class Lender Award.

About PrimeLending

PrimeLending, a PlainsCapital Company, is a national home lender combining personal guidance and local expertise with fast service, more choices and the flexibility to meet homeowners’ unique needs. We’re relentlessly focused on empowering our customers to boldly pursue their homeownership goals, whether they’re looking to buy, refinance or renovate a home. The PrimeLending team works alongside our customers in all 50 states, helping them make smart home financing decisions and have a rewarding experience along the way. Delivering on this promise for more than 30 years, we’re proud to consistently earn a 96% customer satisfaction rating1. PrimeLending is a wholly owned subsidiary of PlainsCapital Bank, which in turn is a wholly owned subsidiary of Hilltop Holdings Inc. (NYSE: HTH). More information at PrimeLending.com. Equal Housing Lender.

1 Survey administered and managed by an independent third party following loan closing. 96% satisfaction rating refers to the rating our customers have given our loan officers. Our loan officers have received a 96% Customer Satisfaction Rating.

All loans subject to credit approval. Rates and fees subject to change. Mortgage financing provided by PrimeLending, a PlainsCapital Company. Equal Housing Lender.

© 2020 PrimeLending, a PlainsCapital Company. (NMLS: 13649).


Mandy Jordan

972-852-8235 | [email protected]