OTC Drugs Market Opportunity Analysis – an Infiniti Research Case Study on the Pharmaceutical Drugs Industry


LONDON–(BUSINESS WIRE)–#CompetitiveIntelligence–A global market and customer intelligence solutions provider, Infiniti
Research, has announced the completion of their latest market
opportunity analysis for a pharmaceutical company
. The client is a
well-established American multinational pharmaceutical corporation with
an annual revenue of over US $35 Billion. The primary aim of the company
was to estimate the market demand for their OTC drugs when it’s launched
as the development cost involved in the process was quite high.
Moreover, it was also facing challenges in terms of the launch of new
classes of drugs as OTC drugs seek secondary indications. Also, factors
such as high competition from existing and new players and the
development of advanced molecules and formulations were necessitating
the adoption of a precise market opportunity analysis.

Recent market analysis predicts a high demand for OTC drugs in the near
future, mostly due to the proliferation of the healthcare
, globally. The OTC drugs market in countries such as India,
China, and Brazil are proliferating due to increased awareness and
affordability among the population. Also, better accessibility to OTC
drugs coupled with innovative developments in the global pharmaceutical
drugs industry are the other factors contributing to the global demand
for OTC drugs.

for a
to see how Infiniti Research’s market opportunity analysis can help your
business realize its true profit potential.

According to the pharmaceutical industry experts at Infiniti
The business model of any company must be assessed by
classifying consumers and other factors such as direct and indirect
competitors, brand value propositions, existing regulations, supply
chains, and the general environment.”
The market opportunity
analysis done by Infiniti helped the establishment to strategize their
launch plan for OTC drugs based on the key competitors, their products,
and the technologies employed by them. The insights offered also helped
the client in terms of a better management guidance and real-time
decision making.

Continue reading to know more about the scope of this
engagement or
for more information

Market Intelligence Solution – Benefits:

  • Provided a holistic view of their pipeline and launched products
  • Delivered insights on the competitor products
  • To know more about the scope of our engagement, Request
    a free proposal

Market Intelligence Solution – Predictive

  • Predicting “developmental-phase-wise depiction”, in a geographical
  • Obtaining valuable insights impacting the positioning of products.
  • For a free consultation with our analysts, Get
    in touch

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies. Learn more at https://www.infinitiresearch.com/about-us


Infiniti Research
Anirban Choudhury
Marketing Manager
+1 844 778 0600
UK: +44 203 893 3400


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