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Nuvi Acquires Social Healthcare Leader Banyan

Nuvi’s management platform now enhanced by the world’s first
enterprise-class, HIPAA-compliant social media solution which enriches
the patient experience for healthcare providers, payers, and
organizations.

LEHI, Utah–(BUSINESS WIRE)–Nuvi, the leader in enterprise social management software, today
announced its acquisition of social software company Banyan, the
industry leader in patient customer experience. Banyan’s platform grants
healthcare providers the ability to connect with their patients through
their HIPAA-compliant social media application, enhancing the patient
experience while providing insight into customer satisfaction and
improved online reputation.

Banyan’s best-in-class patient communications and reputation management
coupled with Nuvi’s enterprise social platform will provide the
organization the ability to build, manage, monitor success, and gain
insight while serving thousands of practices across the healthcare
industry.

“Our common goal is to focus on our customer’s success by providing one
powerful, unified solution that drives revenue and enhances reputation
management while building customers for life,” said Michael Mullarkey,
Chief Executive of Nuvi. “Leveraging compliant communication tools is
vital for the healthcare industry to interact with their patients in
real-time. Our full suite of enterprise solutions which includes
listening, planning, publishing, engagement, and robust analytics will
help healthcare providers grow within their increasingly regulated
industry.”

Nuvi’s suite enables organizations to own and manage their brand
experience across social media and beyond to understand, shape, and
utilize consumer behavior, increasing brand loyalty. Nuvi has the only
social listening and sentiment tool that captures conversations in
real-time across all of the social channels, blogs, RSS feeds, and news
articles on their patented bubble-stream system. Nuvi’s social media
management platform also provides an end-to-end solution for social
media planning, collaboration, publishing, and analytics.

“The ability to bring Nuvi’s leading suite of products to our healthcare
provider clients will tremendously expand the patient experience,” said
Tim Hansen, COO of Banyan. “Banyan is excited to be part of the
cutting-edge work that Nuvi continues to do in the social and technology
space. We’re looking forward to extending the combined solution across
our client base and into new industries.”

Nuvi works with some of the world’s most recognizable brands including
Hertz, Krispy Kreme, Business Wire, Publicis, and Bridgestone. Nuvi has
been recognized by PR News as the Top Campaign Technology Provider and a
multiple winner of Shorty Awards for Best in Class Social Customer Care,
along with being recognized by the Wall Street Journal, AdAge, and
others for their innovative changes to social media and brand management.

About Nuvi

Nuvi, the leader in enterprise social management software, provides
real-time solutions for brands to lead rather than react in social and
across the web. Nuvi empowers brands to listen in real-time, plan,
publish, engage, and analyze in one powerful and collaborative social
marketing and brand management platform. For more information, visit www.nuvi.com.

About Banyan

Banyan,
a patient experience software company, provides best-in-class digital
marketing, reputation management, and patient communications solutions.
The company helps businesses find new customers and patients and keep
them for life by capturing, curating, and promoting authentic content
online through its automated HIPAA-compliant social media solution,
reviews platform, patient communications software, and listings
management offering.

Contacts

MEDIA CONTACT:
J.D. Miller
Nuvi
312-489-8457
[email protected]

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