Trail Drive Management Corp., the not-for-profit operating entity of Dickies Arena, announced an expanded partnership with North Texas Chevrolet Dealers that includes the Fort Worth Stock Show & Rodeo. The multi-year deal provides naming rights to Dickies Arena’s parking garage and means Chevrolet will become a founding partner for the arena.
One key aspect of the deal is the new sponsorship of the Chevrolet Garage, which is located south of Dickies Arena. Branding of the garage will be in place in time for the 2019 Fort Worth Stock Show & Rodeo.
Dickies Arena will bring a wide variety of programming to Fort Worth, including major concerts, family shows, sporting events and community events. Beginning in 2020, Dickies Arena will be the home to the Fort Worth Stock Show rodeo performances. The $540 million project will complement the current Will Rogers Memorial Coliseum, which will continue to serve as a major equestrian show arena.