NuORDER’s industry first collaborative assortment planning platform
will help brands sell their products to Nordstrom
LOS ANGELES–(BUSINESS WIRE)–NuORDER,
the leading B2B wholesale ecommerce platform, today announced Nordstrom,
Inc. (NYSE: JWN) has chosen NuORDER to utilize as its platform for
wholesale buying and assortment selection for its supplier brands.
NuORDER’s cloud-based wholesale lifecycle tool will streamline
Nordstrom’s buying process and help the retailer evolve its
Through this partnership, NuORDER will provide Nordstrom and their
supplier brands with a platform that will enable collaboration,
assortment selection and enhanced visibility into product. The fashion
retailer and its brand partners can upload product catalogs, take notes
and capture purchase intent. Additionally, NuORDER will offer
Nordstrom’s buyers a complete view of the merchandise they plan to buy
for the upcoming season, which will allow them to identify gaps or
opportunities across their available spend, helping the company curate a
wide range of products for its customers.
“We’re excited to partner with NuORDER and leverage their capabilities
such as a digital market tool,” said Teri Bariquit, Executive Vice
President Merchandise Planning, Inventory and Solutions, Nordstrom.
“Having a tool with shared visual information allows buyers and brands
work much more effectively together.”
NuORDER helps brands improve their market to order process, reduce
manual efforts and expedite Nordstrom’s commitments with them. It also
enables the automation of intaking product data into the downstream
Nordstrom systems, and move buyers to use digital whiteboards. The
visual merchandising tool will enable brands to digitally showcase their
products and personalize their presentations to Nordstrom buyers to
better market themselves and promote themes, products and collections.
“Introducing NuORDER to our ways of working has made a notable impact on
our business, including reinforcing key customer relationships and
enabling us to grow our wholesale business,” said Ricky Green, Global
Wholesale & Licensing Director, Ted Baker London. “The collaboration
between NuORDER and Nordstrom is a game changer for our business and is
telling of the strategic impact this partnership could have on the
industry as a whole.”
NuORDER has experienced rapid growth on its platform, adding 900 brands
and driving $15 billion retail gross merchandise volume. Many of the
brands that currently work with NuORDER, including Coach, ASICS,
Lacoste, Levi’s, Shiseido and Theory, are also customers of Nordstrom,
making this an ideal partnership.
“Partnering with Nordstrom is a natural fit for us and for the brands on
our platform,” said Olivia Skuza, co-founder and co-CEO, NuORDER.
“Nordstrom shares similar values to NuORDER. Both companies lead with an
innovation first mindset, care deeply about our customers and leverage
technology to help advance the industry. It’s been incredibly exciting
to see the impact we have made in such a short amount of time and we’re
looking forward to delivering value to the entire Nordstrom brand
To learn more about using NuORDER to sell to Nordstrom, please visit partnerships.nuorder.com/nordstrom
NuORDER has been dedicated to helping businesses increase their B2B
sales since 2011 and currently empowers B2B eCommerce sites for over 900
vendors and 400,000 buyers. NuORDER provides sales teams and buyers one
central place to browse products and catalogs, access up-to-the minute
sales and inventory data, and place orders from their computer or our
mobile app – 24/7/365. NuORDER is flexible and scalable, with a rich
feature suite to support any business – regardless of whether you’re
selling designer, denim, sporting or beauty products. Visit us at
NuORDER.com for more information.