New Yorker Magazine and Back to School Season Create Sales Zoom for Quake Kare Emergency Survival Ki

AUGUST 12, 2015, St. Louis Missouri…Product sales at Lighthouse for the Blind-Saint Louis (LHB), which produces Quake Kare emergency survival kits, are zooming due to circumstances starting in late July. LHB, a not-for-profit social service agency, has hired two dozen temporary employees to keep up with customer orders, a trend that shows no near-term signs of slowing.
“Product assembly and shipping at our headquarters plant in St. Louis County are extremely busy because of situations that generated substantial increases in customer orders for our emergency survival kits,” said Brian Houser, LHB director of sales and marketing.
“We knew that schools and consumers nationwide would acquire Quake Care survival kits in the back-to-school season, but The New Yorker magazine caught us totally by surprise.”
In late July, the New Yorker published an article entitled “The Really Big One – An Earthquake Will Destroy a Sizable Portion of the Coastal Northwest.”
Author Kathryn Schulz wrote about the Cascadia subduction zone, an earthquake fault line that runs 700 miles through the Pacific Northwest starting in northern California, continuing through Oregon and Washington, and terminating near Vancouver Island in Canada. 
The chief of FEMA’s division responsible for the Cascadia zone said in the article that if a serious earthquake occurs there, “Our operating assumption is that everything west of Interstate 5 will be toast.”  That would include the city of Seattle and many others.
Schulz wrote a follow-up story noting that in such a quake FEMA expects to see 88 percent of seaports and potable water sources seriously damaged or destroyed, as well as 75 percent of fire stations and waste-water treatment plants; two-thirds of all airports, hospitals, railways, and schools; nearly 50 percent of all highway bridges, police stations, and emergency command centers; plus almost three thousand miles of natural gas pipelines, 743 electric power facilities and nearly a million residential buildings.
Orders for Quake Kare earthquake survival kits zoomed at LHB soon after the articles appeared. LHB acquired Quake Kare assets in 2014 and now assembles and ships more than 100 different types of survival kits at its headquarters plant.
“Quake Kare sales increased 142 percent since the articles were published,” said Houser, adding, “We hired two dozen temp workers to supplement our in-plant workforce of 43 legally blind employees. Quake Kare sales show no signs of slowing at this time. Our 2015 third quarter sales will be extraordinary.”
Quake Kare’s custom-packed or pre-packed survival kits are equipped with non-perishable food, water, first aid kits, hand-crank power radios, light sticks, candles, waterproof matches, ponchos, multi-purpose knives, portable toilets, blankets, tissue packs and emergency tents, among other items. 
Founded in 1933, LHB is a non-profit 501(c)3 enterprise that helps children and adults who are visually impaired maintain dignity and independence by offering employment, education and support services. LHB employees assemble, warehouse and sell high-quality products including first aid kits, medical kits, catheters, aerosol and liquid paints, aerosol and liquid cleaning products, eco-friendly products and many others, including Quake Kare® emergency survival kits and Tear Mender® fabric and leather adhesive products.
LHB had total sales of nearly $20 million in 2013, and total revenue of nearly $25.3 million, including contributions and investment income. All sales revenues directly support Lighthouse programs including Professional Career Development; Special Technology and Adaptive Resources for Students (STARS); Summer Jobs for Students; Continuing Education; Arts & Entertainment Accessibility; Low Vision Aid; and other programs for individuals who are legally blind and visually impaired in Missouri and Southwestern Illinois.
For information, contact Brittney Smithers, Marketing Manager, at 800.542.3697 or 314.423.4333, or see the websites http://www.lhbindustries.com,http://www.quakekare.com or https://www.tearmender.com. Media relations contact: Jeff Dunlap at 314 409 5203.


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