New name, record tourism, destination master plan announced by Visit Fort Worth

The Fort Worth Convention & Visitors Bureau (FWCVB) announced new economic impact numbers for tourism, released a 10-year Destination Master Plan, debuted the “Fort Worth Stories” marketing video series and officially announced its new name, Visit Fort Worth, at its fifth annual meeting.

Visitors are coming to Fort Worth for more reasons than ever before — for conventions and meetings, for sports, music, film, family fun, amazing art and architecture, for weekends and of course for the city’s unique brand of western heritage. To reflect this growth, the FWCVB changed its name to Visit Fort Worth.

The name change keeps in line with the growing number of tourism offices that have moved away from longer names. The legal name will remain the Fort Worth Convention & Visitors Bureau, but customers will know the organization as Visit Fort Worth.

New research shows record growth in visitation, spending and jobs directly related to the Fort Worth tourism and hospitality industry:

  • 9.1 million visitors.
  • $2.4 billion in economic impact.
  • 23,000-plus jobs supported by tourism.
  • $116 million in local tax revenue.
  • $598 tax savings per household saved per year in taxes generated by tourism.

The new 10-year plan is a blueprint for ensuring Fort Worth is a must-visit city. The goal of the plan is to increase economic impact for tourism, create more jobs and raise the city’s profile to make Fort Worth even more competitive. The plan calls for action in five key areas:

  • Enhance visitor experiences.
  • Strengthen messaging about Fort Worth.
  • Grow visitor facility needs, a headquarter hotel and the Fort Worth Convention Center.
  • Support transportation to increase connectivity.
  • Collaboration with the City of Fort Worth, chambers of commerce and other strategic partners.

The Fort Worth Story

The meeting’s theme, “The Fort Worth Story,” paid homage to the rich history of the city and its future. Attendees were encouraged to take selfies in scenes representing districts across the city as they entered.

A video series commissioned by Visit Fort Worth, called “Fort Worth Stories,” featuring locals from various industries and organizations debuted at the meeting. The series highlights some of the unique individuals who make Fort Worth a diverse, creative and unique community to visit, work and live.

The videos will be used in Visit Fort Worth advertising, presentations and promotional efforts in domestic and international markets. View the full series.

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