- ‘Spider-Man: Homecoming’ marks first appearance of the luxury sedan
- Audi produced exclusive digital content for Spider-Man fans leading up to film release
- Featured models include the all-new Audi A8, Audi R8 V10 Spyder and Audi TTS Roadster
HERNDON, Va.–(BUSINESS WIRE)–Movie fans worldwide will get an exclusive first look at the new Audi A8. The luxury sedan can be seen for the first time on-screen with the debut of ‘Spider-Man: Homecoming,’ in US theaters on July 7.
“At Audi, we are constantly redefining what superpowers are through our vehicles and this partnership and platform provide an organic way for us to showcase select current and future Audi Intelligent Technologies to that next generation audience that will be behind the wheel of our next generation models.”
Making its film debut, the Audi A8 features the latest in future Audi AI technology, including the Audi AI traffic jam pilot used by ‘Happy Hogan’ while chauffeuring ‘Peter Parker’ (Tom Holland). While driving, ‘Happy’ takes his hands off the steering wheel and, like magic, it continues to turn all on its own. Under certain conditions, Audi AI traffic jam pilot will allow the A8 to take over the task of driving for short periods of time when the feature is activated.
As part of the partnership, Audi released exclusive content including a digital short titled “Driver’s Test,” audi.us/SpiderMan featuring actor Tom Holland and comedian J.B. Smoove. The short follows Peter Parker as he prepares to take his driver’s test and J.B. Smoove, the classically naive instructor. While driving an Audi prototype, Peter notices a bank robbery in progress and uses Audi AI technology to help him fight crime, leaving the instructor none the wiser of Spidey’s quick exit.
Back on the big screen, Audi is a familiar brand to this franchise’s audience. This film will feature additional Audi models including ‘Tony Stark’ in the well-known Audi R8 V10 Spyder – a vehicle recognized for its sleek design, incomparable technology and trusted performance. The Audi TTS Roadster also makes a guest appearance with Peter Parker behind the wheel.
“With ‘Spider-Man: Homecoming’ and our continued partnership with Marvel, we have the opportunity to reach the next generation of both superheroes and innovators,” said Loren Angelo, Vice President of Marketing, Audi of America. “At Audi, we are constantly redefining what superpowers are through our vehicles and this partnership and platform provide an organic way for us to showcase select current and future Audi Intelligent Technologies to that next generation audience that will be behind the wheel of our next generation models.”
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. The Audi Group is among the most successful luxury automotive brands globally. In 2016, AUDI AG delivered about 1.871 million Audi automobiles and broke all-time company sales records for the seventh straight year in the U.S. Visit audiusa.com or media.audiusa.com for more information regarding Audi vehicles and business topics.
ABOUT SPIDER-MAN: HOMECOMING
A young Peter Parker/Spider-Man (Tom Holland), who made his sensational debut in Captain America: Civil War, begins to navigate his newfound identity as the web-slinging super hero in Spider-Man: Homecoming. Thrilled by his experience with the Avengers, Peter returns home, where he lives with his Aunt May (Marisa Tomei), under the watchful eye of his new mentor Tony Stark (Robert Downey Jr.). Peter tries to fall back into his normal daily routine – distracted by thoughts of proving himself to be more than just your friendly neighborhood Spider-Man – but when the Vulture (Michael Keaton) emerges as a new villain, everything that Peter holds most important will be threatened. Directed by Jon Watts. Produced by Kevin Feige and Amy Pascal. Screenplay by Jonathan Goldstein & John Francis Daley and Jon Watts & Christopher Ford and Chris McKenna & Erik Sommers, Screen Story by Jonathan Goldstein & John Francis Daley, Based on the Marvel Comic Book by Stan Lee and Steve Ditko.
ABOUT SONY PICTURES ENTERTAINMENT
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.
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