Sponsorship strategy places entrepreneurial ecosystem in face of target audience
ALBUQUERQUE – Through Mayor Richard J. Berry’s national marketing campaign, the City of Albuquerque is for the first time in history sponsoring several top ranked entrepreneur and business conferences that attract thousands of entrepreneurial-minded attendees, leading investors, and hundreds of media and coveted speakers.
Events the City is already signed to sponsor are Collision Conference, billed as “America’s fastest growing tech conference,” in New Orleans, La., from May 2-4; HustleCon, “An Event for Non-Technical Startup Tactics,” in Oakland, Calif., on June 23; and Next Gen, a premier summit for young entrepreneurs June 2-4 in New York City. Collision alone draws more than 22,000 people from over 120 countries, and upwards of 750 journalists and 350 renowned speakers. HustleCon, a smaller event for roughly 2,500 attendees concentrates on putting early-stage startups in front of the world’s best founders to hear their stories and learn best practices. NextGen Summit, a relatively new event, is designed for entrepreneurs in their teens and 20s, but also attracts multi-million dollar startups.
“Our city has received considerable national attention the past few years through our attendance at SXSW, so deciding to sponsor these other notable conferences is a natural extension of that. The entrepreneurial ecosystem we have today has the momentum and amenities necessary to engage these unique audiences.” said Mayor Berry.
The City of Albuquerque’s sponsorship is also unique. To date, the only other similar sponsor is Alexandria Economic Development Partnership just outside of Washington, D.C., which will have a presence at Collision. Typical sponsors of these events are product companies such as Red Bull, Tesla and KIND bars, and large corporations such as Google, Facebook and Microsoft.
Representatives from the City of Albuquerque Economic Development Department; business accelerators Creative Startups and ABQid; app startup addmi; and national campaign marketing firm Rough Draft NYC will be stationed at a specially-designed booth to share information about our entrepreneurial ecosystem, the evolution of Downtown, and all that makes Albuquerque an ideal location to start a business and build a life.
Mayor Berry added, “These conferences place our entrepreneurial ecosystem squarely in the face of startups seeking a supportive community with the amenities necessary for growth and creativity, and innovators who already have a business and may want to relocate. There is no better way to reach our target audience with an accurate and compelling sharing of our story than through personal interaction.”
Sponsorship packages differ but generally include perks such as signage, social media postings, online branding, newsletter mentions, an event footprint and opportunities to lead workshops.
Promotional materials the City will provide at conferences include swag bags of collateral information from the City’s Economic Development Department and local partners, such as Albuquerque Economic Development, Visit Albuquerque, the New Mexico Tourism Department, Innovate ABQ and local accelerators; USB devices containing recently created videos and other digital assets; as well as contacts for resources.
“Creative Startups is over the moon to share what we have grown from the creative community in New Mexico with the world. Now with 3 locations worldwide we can work with more free thinkers who haven’t found their place in other accelerators,” said Amy Slater, director of operations for Creative Startups, an accelerator that helps creative entrepreneurs.
The sponsorships are one of a multi-pronged strategy to position Albuquerque as a leading center for entrepreneurship. The national marketing campaign’s ultimate goal is to entice innovators to move here.
The City is also considering sponsoring TechWeek in either Dallas or Kansas City in the fall.