Media & Entertainment Strategist Christopher Vollmer Joins MediaLink as a Managing Director

NEW YORK–(BUSINESS WIRE)–MediaLink, an Ascential company, announced today that Christopher
Vollmer has joined the firm as a managing director. He will report to
Michael Kassan, Chairman and CEO of MediaLink, and be based in New York.

Vollmer brings more than two decades of experience advising senior
leaders on growth strategy and business transformation across the media,
technology and consumer marketing sectors. He joins MediaLink from
Strategy&, PwC’s strategy consulting business that was formed in 2014
after PwC acquired Booz & Company. At PwC, Vollmer served as the Global
Advisory Leader for Entertainment and Media, specializing in strategy
development and capability building for leading entertainment, media,
digital, sports and marketing services companies. Prior to PwC’s
acquisition of Booz & Company in 2014, Vollmer was a partner with Booz &
Company and the leader of its global entertainment and media practice.

“Chris has one of those rare, strategic minds that’s simultaneously
focused on driving actionable change and impact,” said Kassan. “When it
comes to foresight, he’s ten steps ahead and has demonstrated a
remarkable ability to help global clients navigate a rapidly evolving
media and marketing ecosystem in real-time. As a senior advisor in every
sense of the word, Chris brings our clients incredibly valuable
expertise at a time when their focus is squarely on strategic and
operational transformation to accelerate growth and profitability. He
has a distinguished track record in the industry sectors that matter the
most to MediaLink. We are excited to have Chris on our team, and our
clients will be too.”

As a senior member of MediaLink’s leadership team, Vollmer will advise
clients in media, entertainment, sports, and marketing services on
corporate strategy and business transformation, new revenue models and
growth acceleration, and business development including partnerships and

Vollmer is a recognized thought leader and commentator on major trends
in media, advertising and technology. His insights have been featured in
the Financial Times, The New York Times, The Wall
Street Journal
, Ad Age, Variety, Axios and strategy
+ business
, among others. In 2008, he authored Always On, a Wall
Street Journal
business bestseller, which chronicled the
digital-fueled transformation of media and marketing. Most recently, he
led PwC’s Global Entertainment and Media Outlook thought leadership
platform, which included his viewpoint on new revenue models,
addressable audiences and fan-centric businesses entitled The Revenue
Stream Revolution in Entertainment and Media

“As media companies and brands continue their migration towards a more
direct-to-consumer environment, they need answers to a more complex set
of questions related to their business and operating models than ever
before. To guide them successfully towards what’s next, their advisors
have to bring a high impact combination of expertise, connectivity and
foresight to the table,” said Vollmer. “MediaLink is a focused community
of practitioners and strategists, who personify these qualities and live
and breathe best-in-breed, actionable solutions, 24/7. The people,
know-how, and network at MediaLink are distinctive. By combining my
skills and expertise with MediaLink’s unique capabilities, I look
forward to helping our clients win in the market.”

About MediaLink:

MediaLink is a leading strategic advisory firm operating at the
intersection of media, marketing, advertising, entertainment, technology
and finance. Unlike any other company in the strategic advisory space,
MediaLink provides counsel for navigating the age of digital disruption
in the core areas of talent and organization, marketplace development,
brand transformations, technology application, agency optimization and
investor strategies. Founded in 2003 by Michael E. Kassan, MediaLink
employs 165 professionals in New York, Chicago, Los Angeles, San
Francisco, London, Frankfurt and Berlin. MediaLink is an Ascential
company. www.medialink.com

About Ascential plc:

(LSE:ASCL.L) is a specialist global information company that helps the
world’s most ambitious businesses win in the digital economy. Our
information, insights, connections, data and digital tools solve
customer problems in three disciplines:

  • Product Design via global trend forecasting service WGSN;
  • Marketing via global benchmark for creative excellence and
    effectiveness Cannes Lions and WARC and strategic advisory firm
    MediaLink; and
  • Sales via ecommerce-driven data, insights and advisory service Edge by
    Ascential, leading Amazon managed services provider Flywheel Digital,
    the world’s premier payments and Fin Tech congress Money20/20, global
    retail industry summit World Retail Congress and retail news outlet
    Retail Week.

Ascential also powers political, construction and environmental
intelligence brands DeHavilland, Glenigan and Groundsure.


Jennifer Seley, Vice President, Communications
E: [email protected]


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