Logan, Utah (Grassroots Newswire) Nov. 17, 2014 – Next time you're looking to buy a printer for your home or office, Brandt Wilcox, owner of Cartridge World Logan, says don't be fooled by price tags that seem "too good to be true."
According to Wilcox, "Many big name companies are convincing consumers right here in the Logan area to buy their printers because of the low cost. And while consumers initially get the impression they have bought a quality product at a bargain price, they receive a rude awakening the first time they run out of ink."
Companies such as Cartridge World, the world's fastest growing ink and toner remanufacturing retailer and franchisor in the $80 billion printer cartridge industry, are taking the lead to educate consumers everywhere on the ins and outs of printer and cartridge buying, Wilcox said.
Cartridge World recently launched a "Why Pay More to Print?" campaign in an effort to get consumers thinking twice about what they are paying for their printers and printer cartridges. In addition, Brandt Wilcox suggests consumers ask themselves the following five questions before purchasing a new printer:
- What is the "real" cost of ownership? Over the life of a printer (usually 3-4 years) you should evaluate the cost of replacing the cartridges and the type of cartridge that is used in the printer before buying. The higher the page yield count, the less it costs per page to print. It's almost like determining if you want a car that gets 12 miles per gallon or 30.
- Can the ink cartridges be refilled? Not all cartridges are refillable (i.e. micro-chipped cartridges, single use cartridges, etc.), so make sure the manufacturer has the ink in stock. Otherwise, you'll find yourself with a printer that can't print. Consumers can contact businesses such as Cartridge World, who can inform them if replacement cartridges or ink colors are readily available.
- Are start-up cartridges included with the printer? Some printer packaging makes you believe that the start-up cartridges are included, until you get the printer home and realize you have to go back to the store to purchase ink and get hit with an additional $75 or more in start-up costs. Some also include a very low yielding cartridge to get you started.
- What are your printing needs…photos, documents, etc.? Narrow your printer selection to two or three based on functionality and price range. Also, consider your printer needs versus the use of new technology. Don't buy a printer with all the bells and whistles if you won't use it. The more functions your printer has the more likely something will go wrong with it.
- Are you getting a good deal on a "free" printer? Be aware of "free" printers offered with the purchase of computers and software. Printer manufactures have the highest price mark-up on the market when it comes to ink cartridges for these freebie items.
Wilcox, part of the world's fastest growing ink and toner refilling retailer, is on a mission to educate local consumers and businesses on how they can help make a difference in their community and the planet's limited natural resources. In this effort, the local Cartridge World store provides area consumers and businesses with an alternative option to buying new, brand-name ink and toner cartridges while also saving money.
For more information about Cartridge World, please contact Brandt Wilcox at 435-753-2180 or <a href="http://www.cwlogan.com">visit their web-site.</a>
About Cartridge World
Cartridge World is the leading resource for businesses and consumers who want to save money on their printer cartridges. Cartridge World uses state-of-the-art processes and high quality inks and toners, in addition to offering personalized service and a 100% product guarantee. Cartridge World offers consumers and businesses a more affordable option to buying new, provides a 100 percent satisfaction money-back guarantee and helps the environment by keeping cartridges out of landfills. Voted #1 in the category of toner replacement services by Entrepreneur Magazine Franchise 500, Cartridge World has over 600 Cartridge World stores in North America. For more information call (815) 321-4400 or visit www.cartridgeworld.com.
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