Les Patterson????????s Monday Morning Boost: Embrace your salesmanship

You are a salesperson.

We reached this conclusion last week ???????? we each are a salesperson. Every time we request a favor, ask for help, give a suggestion, teach, or give direction, we are engaging in salesmanship.

Perhaps ??????salesperson?????? is not the best term for you. I????????m okay with that. Change it. Coach, guide, teacher, mentor and parent are honored titles for some of the best salespeople in the world. Motivation, encouragement, and inspiration are also ways of influencing others. One of my most favorite is persuasion.

President Dwight D. Eisenhower once said, ??????Persuasion is the art of getting people to do what you want them to do, and to like it.??????

Sales is persuasion??????? persuasion is sales.

Unfortunately, the sales profession too often has a negative stigma associated with it and many people feel it is a low level occupation. I was once guilty of making a comparison in this regard. I had just started working for the Cache Valley Radio Group in advertising sales when someone jokingly referred to me as the ??????new radio guy.?????? Unwisely feeling I had to justify my new career choice, I hastily shot back, ??????Well, at least I????????m not a used car salesman!??????

Talk about putting my foot in my mouth! Not only did I sound arrogant and foolish, but unbeknownst to me, one of the other people sitting in the room was the owner of the Toyota/Honda dealership in town. I was quite embarrassed when he was introduced to me and I was left not knowing what to say.

One of the great lessons in sales, one I really started to learn that day, is you can????????t really succeed by putting down another salesperson. It just doesn????????t work. Now, don????????t misinterpret what I????????m saying. As a salesperson, you should differentiate yourself, point out competitive features, and demonstrate your advantages and benefits. The art of salesmanship, of persuasion, is to realize and learn you can do all this, and more, without tearing down another salesperson.

My Snow College professor was right ???????? we are all salespeople. Whatever you chose to call it, embrace it!

Have a great Monday. Thanks for letting me share!

Les Patterson

p.s. Take 15 minutes today and embrace your salesmanship.



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