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Les Patterson????????s Monday Morning Boost: Are you a sales person?

Are you a salesperson?

I was asked this question on the first day of my first-ever sales class. I was a freshman at Snow College, selling advertising for the student newspaper The Snowdrift and peddling organic-grown potatoes. I answered the Professor????????s question with an eagerly raised my hand, proud to be one of the few experienced in the world of sales.

The Professor ???????? as I????????ll call him as I????????ve forgotten his name after 25 years ???????? directed his attention somewhat intently to the guys in the class. He asked how many of us were married. Once again I was one of the few, though I somewhat hesitantly raised my hand unsure of his objective. The Professor, giving us a quick preview of his witty humor we would come to enjoy, said, and I paraphrase, ??????Proposing has got to be one of the toughest sales jobs ever!??????

We????????re all sales people. That????????s what the Professor was trying to teach us.

A guy proposing hoping for an excited ??????YES!?????? is a sales person. A teenage girl with puppy dog eyes asking dad for the car keys is a sales person. The director of a non-profit agency seeking positive news of their cause is a sales person. A politician is a sales person, as is a business owner, parent, religious leader, and waitress.

We are all sales people.

A crying baby is perhaps one of the best sales persons. Her fussing and crying (sales pitch to mom) leads to being picked up and cuddled (closing the sale). If she isn????????t picked up on the first cry or two (trial sales closes), she cries with more intensity (persuasive selling). A-B-C, the sales mantra of ??????Always Be Closing,?????? doesn????????t get much simpler.

Brian Tracy offers the following insight:

The pivotal question with regard to selling is whether or not you are good at it. Everybody is in sales. From the time you get up in the morning until the time you go to bed at night, you are continually negotiating, communicating, persuading, influencing and trying to get people to cooperate with you to do the things that you want them to do. If you are poor at sales, then you are merely a recipient of influence. This means that you will be continually influenced and persuaded by others. If you are good at sales, it means that you will be an agent of influence and you will be constantly influencing and persuading others in the direction that you want them to go.

The Professor was right, we are all sales people. Now what do we do about it? I????????ll share more thoughts next week.

Have a great Monday. Thanks for letting me share!

Les Patterson

p.s. Take 15 minutes today and consider how your different sales roles impact your life.

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leverton

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