Les Patterson??Ÿ?¦Ÿ??s Monday Morning Boost: I am Scrooge

I am Scrooge, “a tight-fisted hand at the grindstone, Scrooge!”
Unfortunately, I’m not talking just about Charles Dickens old miser Ebenezer Scrooge in a Christmas Carol.  There are times during the holiday season when I am Scrooge. 
The holiday shopping season is a HUGE part of my professional life.  The advertising world is all about influencing the buying of products and services.  As such, I help business with their marketing and advertising campaigns.  The planning process for these campaigns has me thinking about Christmas in July.  We talk ideas, develop strategies and budgets, plan out events and write radio commercials.  Then we implement all our plans in a way we hope will influence and persuade consumers (like you) to buy what the businesses are selling.
I love helping businesses tell their stories.  I believe every business, just like every person, has a great story to tell.  I take great satisfaction in developing compelling and persuasive radio campaigns that break through the clutter and deliver results.  However, by the time the Christmas season finally arrives, I’ve spent so much energy attempting to influence Santa’s many helpers I often don’t feel like being one myself. 
I venture to guess I’m not alone feeling this way.  It’s all too easy to let ourselves get caught up in the perceived demands of the holiday shopping season.  It’s easy to lose sight of the joyful part of the Christmas journey and start to feel a little “Bah Humbug” like Scrooge. 
Jacob Marley was there to help Scrooge, through a night of visitations from the ghosts of Christmas Past, Present and Yet to Come, discover what a selfish man he had been.  Interestingly, it is the “miserly” Scrooge, as even the dictionary defines him, we tend to think of most.
But what about the man he became?  After his miraculous visitations, Scrooge was transformed into a man who was kindhearted, caring, and very generous.  Do we remember the changed Scrooge, or forever condemned him for who he was?  Likewise, how do we remember those we know who have made mistakes?  Do we see in them who they were, who they are, or who they are trying to become?
Perhaps the greatest gift we can gift this Christmas season is the gift of charity for others, given in the hope that anyone can change for the better.  Perhaps someday I will be Scrooge.
Have a great Monday!  Thanks for letting me share.
Les Patterson
p.s. Take 15 minutes today to share the gift of charity. Then enjoy this clip from the 1938 version of A Christmas Carol.



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