Laundry Care Market in China

Laundry care witnessed slower value growth of 6% in 2016 because the category tended to be statured with steady demand. Consumers began to pay more attention to additional functions of laundry care products. To meet consumers’ upgrading demands, leading players focused on developing laundry care products with different functions, such as colour protection, softening, antibacterial function or full-functions, which led to the function segmentation trend in 2016.

Laundry Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Laundry Care
Product coverage:
Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Competitive Landscape
Category Indicators
Strategic Direction
Key Facts
Executive Summary
Product Upgrades Are A Key Trend in Home Care
Slower Growth Ahead for Mature Home Care


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