FORT LAUDERDALE, Fla.–(BUSINESS WIRE)–National Beverage Corp. (NASDAQ:FIZZ) is receiving emotional outcries on
behalf of LaCroix.
“There is an unspoken phrase within a cult – ‘We got each other’s
back!’ Well, there has been a loud cry of support from our LaCroix
consumers embracing the brand that they love – Don’t hurt our LaCroix!”
repeated Nick A. Caporella, Chairman and Chief Executive Officer.
Heartfelt expressions from our cult following:
“LaCroix is taking it on the chin for everyone
in the sparkling water and juice industries, but this is not a fair
fight. Our LaCroix is made with natural ingredients magnified through
love and caring. I get a feeling of inner peace; a feeling that my
LaCroix is made with ‘Innocent’ avowed on it. I love my LaCroix –
it is an excellent product – doesn’t our Innocent claim mean
Essence is our picture word that means:
Nose Sensory, Aroma, Tongue Sense, Measured Taste and Mouth Feel . . .
How we use and develop each of these ‘senses’ relative to all of the
above is proprietary.
It is extremely rare to pop open the tab and (1) instantly ‘smell’
toasted meringue; (2) taste a tangy Florida cay Lime; and (3) on the end
of the tongue sense a graham cracker flavor. That is exactly what
happens when experiencing LaCroix Key Lime . . . so in National Beverage
lingo, essence is – FEELINGS and Sensory Effects!
Naturally Essenced means how we
accomplish and create these feelings and taste notes (1) (2) (3) during
our production process!
All Natural is a technical regulatory criterion that each and
every ingredient must adhere to! LaCroix is developed and produced to
extremely complex, high standards . . . quite separate and apart from
Some beverage products from other companies that claim to be “sparkling
waters” are sweetened or use artificial ingredients that aid in flavor
preservation and product consistency. Although other companies may use
the word “essence”, it is just their way of trying to copy LaCroix.
Naturally Essenced is not a marketing ploy, but rather a core product
Our marketing, as is the case with all that we do, is centered on
profoundness, innovation and creativity. LaCroix has a devoted fan base
that is quick to share its LaCroix ‘experience’ through social media
channels. LaCroix continues to expertly innovate and strives to meet
changing consumer’s demands.
Our Cult, our Consumer, our Love and our LaCroix are . . . Genuinely
Our Way is Tastefully . . .
Innovation should be new – but ours has the ‘essence’ to refresh and
captivate with FIZZ + Fun
“Patriotism” – If Only We Could Bottle It!
National Beverage Corp.
Grace Keene, 877-NBC-FIZZ