John Hancock CEO Discusses New Vitality Program in the November Issue of Best’s Review

of Best’s Review features an interview with Marianne
Harrison, chief executive officer, at John Hancock, for the past year.
In “Choosing
,” Harrison explains how she hopes to revitalize the
brand, and potentially reinvent the life insurance model, by
dramatically increasing engagement with customers. To do this, the
insurer has integrated its interactive vitality health and wellness
incentive platform into all new coverage and will no longer sell
traditional life policies.

“You can either be the disrupter or you are going to get disrupted,”
said Harrison. “If we did not shake this up ourselves, it would have
happened to us. We wanted to take this into our own hands and disrupt
ourselves as it relates to the life insurance industry.”

The November issue also examines issues facing the homeowners’ insurance
industry. “A
Burning Issue
” looks at new concerns about the rates and
availability of homeowners’ insurance in fire-prone areas of the country
following a series of major wildfires. Another recent development
affecting this market is the longer length of time to settle catastrophe
claims. In “The
Long Tail of the Cat
,” A.M.BestTV spoke with industry
experts about how litigation, regulation and public officials are
impacting the settling of claims from catastrophic events. Best’s
coverage also includes our annual ranking of homeowners’

Full access to all content of Best’s Review is available at http://www.bestreview.com/,
now in a new mobile-friendly, versatile format.

A.M. Best is a trusted source of insurance market insight and data,
and the only global credit rating agency with a unique focus on the
insurance industry. Best’s Credit Ratings are a recognized indicator of
insurer financial strength and creditworthiness. Visit
for more information.

Copyright © 2018 by A.M. Best Company, Inc. ALL RIGHTS


A.M. Best
Patricia Vowinkel, +1 908 439 2200, ext. 5540
Editor, Best’s Review


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