JetBlue and Princess Awesome Encourage Girls’ Interest in STEM with New Aviation-Themed Fashion Collection

New Limited Edition JetBlue-Inspired ‘Airplanes Collection’ Available
Exclusively at ShopJetBlue.com
from November 8-19, 2018

NEW YORK–(BUSINESS WIRE)–JetBlue (Nasdaq:JBLU) today announced a collaboration with Princess
Awesome, a clothing company whose mission is to give girls options that
reflect their full range of interests. Princess Awesome teamed up with
JetBlue for the special aviation-themed “Airplanes Collection,”
featuring blue jets as the focal point of the line. This capsule
collection highlights both JetBlue’s and Princess Awesome’s commitment
to providing access for girls to pursue interests in science,
technology, engineering and mathematics (STEM).


The Airplanes Collection includes dresses, leggings, scarves, shirts in
infant and girls sizes and is available exclusively from November 8-19,
or while supplies last, on ShopJetBlue.com
– JetBlue’s online shopping site for branded and related gear. Pieces
from the line will be available at Princess-Awesome.com
after November 13.

“The launch of the Airplanes Collection coincides with National STEM
Day, further highlighting JetBlue’s and Princess Awesome’s efforts to
encourage young girls’ ambitions in fields that are traditionally
under-represented by women,” said Elizabeth Windram, vice president
marketing, JetBlue. “Cultivating an interest in STEM at a young age is
critical to a variety of career opportunities, including aviation.”

To bring the collection to life, one model and one contest winner were
photographed at Baltimore/Washington International Thurgood Marshall
Airport (BWI) in the new Airplanes Collection and where they had the
opportunity to view JetBlue’s operations.

“Every kid makes airplane noises and points when they see a plane fly
overhead,” Rebecca Melsky, Co-Founder and CEO of Princess Awesome,
notes, “But no girls’ clothing has airplanes on it. Girls love flying on
planes and learning about aviation engineering just as much as boys
do. The Airplanes Collection honors that interest, and also helps spark
meaningful conversations when adults notice that a girl is wearing a
dress with airplanes on it.”

Princess Awesome makes clothing that honors the wide range of girls’
interests. Co-founders Rebecca Melsky, a teacher and mother of two, and
Eva St. Clair, a stay-at-home mother of four, started Princess Awesome
in 2013 when Rebecca encountered a problem. She wanted to foster her
daughter’s interest in math, science, and adventure, but her daughter
would only wear dresses. Princess Awesome believes there’s nothing
mutually exclusive about loving twirly dresses and also loving trucks,
science – or airplanes. Princess Awesome teamed up with the empowering
t-shirt brand Free
to Be Kids
to create the shirt for the Airplanes Collection. For
more information on Princess Awesome, visit Princess-Awesome.com.

According to Women
in Aviation International
, only seven percent of U.S. pilots are
women. Both JetBlue and JetBlue
Foundation
are dedicated to introducing students from traditionally
underserved communities, particularly girls, to STEM and aviation and
helping increase these numbers. Giving back is part of JetBlue’s DNA and
is core to its mission of inspiring humanity. The airline focuses on the
areas that are most important to the airline’s customers and crewmembers
– Community, Youth/Education and the Environment. JetBlue’s core
programs and partnerships directly impact the areas where its customers
and crewmembers live and work by enhancing education and providing
access to those that are traditionally underserved.

About JetBlue

JetBlue is New York’s Hometown Airline®, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando,
and San Juan. JetBlue carries more than 40 million customers a year to
100+ cities in the U.S., Caribbean, and Latin America with an average of
1,000 daily flights. For more information please visit jetblue.com.

About Princess Awesome

Princess Awesome is a company founded by women – mothers – who want
girls to be able to express themselves through their clothing. We are
committed to making clothes that girls want to wear, and that parents
want to see on their daughters. Our guiding principle is to listen to
what girls like to wear, do, and play, and to make that available to
them – so girls can wear all that they are. Shop the collection at https://princess-awesome.com/.

Contacts

Media
JetBlue Corporate Communications
Tel: +1 718 709
3089
corpcomm@jetblue.com

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