January Workshop – What Every Fundraiser Can Do To Stop Falling Donor Retention Rates Presented By

January Workshop  – What Every Fundraiser Can Do To Stop
Falling Donor Retention Rates
Presented By:  Mitch Peterson, Bloomerang
Donor Research, Recruitment, Retention and Recognition Programs
Impact Local Nonprofit Organizations
St. George, UT – The Utah Nonprofits Association will present partner Bloomerang’s educational workshop “What Every Findraiser Can Do To Stop Falling Donor Retention Rates” on January 7, 2016 from 8:00 a.m. to 12:00 p.m. at Dixie Applied Technology College (1506 South Silicon Way, Building C-2, St George, UT 84770).
Many local nonprofits face fundraising challenges.  The Utah Nonprofits Association is dedicated to supporting success and sustainability for the nonprofit sector in Southern Utah.  This engaging workshop will focus on donor recruitment/retention/management.  This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Project.  The dismal news in this report can and should be an eye opener for every non-profit engaged in fundraising.  We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty.  Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person organization or a large department.  During the workshop Presenter Mitch Peterson will lead discussions and provide examples of these principles in action.  The results can be astounding when put into daily use!
Learning Outcomes:
Participants will:

  • Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
  • Understand how to calculate your donor retention rate
  • Learn new donor communications techniques in order to improve donor loyalty and retention

Event Details:
Date: Jan. 7, 2016
Time: Doors Open at 7:45 for registration/check in; workshop from 8:00 a.m. to 12:00 p.m.
Location: Dixie Applied Technology College (DXATC), 1506 South Silicon Way, Building C-2, St George, UT 84770
COST: $30.00 for UNA Members; $30.00 for St. George Chamber Members; $50 for Non-Members; Light continental breakfast will be served.
Registration: Enroll Online at www.utahnonprofits.org or to Dawn McLain, dawn@writeituponline.com, 702-860-2341
About UNA
The Utah Nonprofits Association (UNA) is the umbrella membership association of nonprofit organizations in Utah. Incorporated in 1990, UNA was created by, and for, people who strive for a stronger, more professional nonprofit community in Utah. The current membership of UNA (statewide) includes over 650 nonprofit organizations and individual members.

Contact:  Dawn McLain
                Owner, Write It Up! 
Address:  Utah Nonprofits Association
                  231 East 400 South, Suite 345
                  Salt Lake City, Utah 84111
Phone:    (702) 860-2341
Email:    dawn@writeituponline.com
Web:  www.utahnonprofits.org


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