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JAB Extends Partial Cash Tender Offer to Acquire up to 150 Million Shares of Coty

Offer Now Scheduled to Expire at 5:00 p.m., New York City Time, on
April 24, 2019

LUXEMBOURG–(BUSINESS WIRE)–JAB, a global investment firm focused on long-term investing in premium
consumer goods and services brands, today announced that its affiliate
has extended the offering period of its previously announced tender
offer for up to 150 million additional shares of Coty Inc. (NYSE:COTY)
Class A common stock (the “Shares”) at a price of $11.65 per share in
cash. The tender offer is now scheduled to expire at 5:00 p.m., New York
City time, on April 24, 2019, unless the tender offer is further
extended or earlier terminated in accordance with the terms set forth in
the Tender Offer Statement.

The tender offer is being extended to coordinate with the anticipated
timing of the one remaining regulatory approval in Russia.

The tender offer is being made pursuant to the tender offer materials
(including an Offer to Purchase, a related Letter of Transmittal and
certain other offer documents) in the Tender Offer Statement on Schedule
TO (together with any amendments or supplements thereto, the “Tender
Offer Statement”) filed by affiliates of JAB with the United States
Securities and Exchange Commission (the “SEC”) on February 13, 2019.

Computershare Trust Company, N.A., the depositary for the tender offer,
has advised JAB that as of 5:00 p.m., New York City time, on April 18,
2019, the last business day prior to the announcement of the extension
of the offer, 206,066,808 Shares had been validly tendered pursuant to
the tender offer and not properly withdrawn. In addition, as of such
time, Notices of Guaranteed Delivery had been delivered for 145,969,978
Shares. Coty Inc. shareholders who have already tendered their Shares do
not have to re-tender their Shares or take any other action as a result
of the extension of the expiration date of the tender offer.

Consummation of the tender offer remains subject to the conditions
described in the Tender Offer Statement, including that there be validly
tendered and not withdrawn at least 75,471,655 Shares and receipt of
regulatory clearance in Russia.

Innisfree M&A Incorporated (“Innisfree”) is acting as information agent
for the tender offer. Requests for documents and questions regarding the
tender offer may be directed to Innisfree toll free at (888) 750-5834
(for shareholders) or collect at (212) 750-5833 (for banks and brokers).

About JAB Holding Company

JAB Holding Company and JAB Consumer Fund invest in companies with
premium brands, attractive growth and strong cash flow dynamics in the
consumer category.

Together, JAB Holding Company and JAB Consumer Fund have controlling
stakes in Keurig Dr Pepper, a challenger & leader in the North American
beverage market, Jacobs Douwe Egberts (JDE), the largest pure-play FMCG
coffee company in the world, Panera Bread, a leading bakery-cafe
company, Pret A Manger, a leading company in the ready-to-eat food
market, Peet’s Coffee & Tea, a premier specialty coffee and tea company,
Caribou Coffee Company, a specialty retailer of high-quality premium
coffee products, Einstein Noah Restaurant Group, Inc., the leader in the
North-American bagel category, Krispy Kreme Doughnuts, a global leader
in doughnuts and other premium-quality sweet treats, and in Espresso
House, the largest branded coffee shop chain in Scandinavia.

JAB Holding Company is also the largest shareholder in Coty Inc., a
global leader in beauty, and owns a controlling stake in luxury goods
company Bally as well as a minority stake in Reckitt Benckiser PLC, a
global leader in health, hygiene and home products. For more
information, please visit the company’s website at: http://www.jabholco.com.

Additional Information and Where to Find It

The tender offer referenced herein commenced on February 13, 2019. This
announcement is neither an offer to purchase nor a solicitation of an
offer to sell shares of Coty Inc. (“Coty”), nor is it a substitute for
the tender offer materials that JAB’s affiliates have filed with the
SEC. On February 13, 2019, JAB’s affiliates filed the Tender Offer
Statement with the SEC. The Tender Offer Statement was subsequently
amended on February 26, 2019, March 18, 2019, March 27, 2019, March 28,
2019, April 1, 2019, April 16, 2019 and April 19, 2019 and may be
further amended. On February 27, 2019, Coty filed the related
Solicitation/Recommendation Statement on Schedule 14D-9 (the
“Solicitation/Recommendation Statement”) with the SEC, which was
subsequently amended on March 18, 2019, March 28, 2019, April 1, 2019,
April 10, 2019 and April 16, 2019 and may be further amended. Coty
stockholders and other investors are urged to read the Tender Offer
Statement and the Solicitation/Recommendation Statement because they
contain important information which should be read carefully before any
decision is made with respect to the tender offer.

The Tender Offer Statement and the Solicitation/Recommendation
Statement, including amendments related thereto, are available for free
at the SEC’s web site at www.sec.gov.
In addition, the Tender Offer Statement and the
Solicitation/Recommendation Statement may be obtained free of charge
from the information agent by contacting Innisfree at 501 Madison
Avenue, 20th floor, New York, New York, 10022, toll free at (877)
456-3524 (for shareholders) or collect at (212) 750-5833 (for banks and
brokers).

In addition to the Solicitation/Recommendation Statement, Coty files
annual, quarterly and current reports, proxy statements and other
information with the SEC. Coty’s filings with the SEC are also available
to the public from commercial document-retrieval services and at the
website maintained by the SEC at www.sec.gov.

Contacts

For JAB:
Abernathy MacGregor
Tom Johnson/Pat Tucker, +1 (212)
371-5999
[email protected]/[email protected]

Offer Now Scheduled to Expire at 5:00 p.m., New York City Time, on
April 24, 2019

LUXEMBOURG–(BUSINESS WIRE)–JAB, a global investment firm focused on long-term investing in premium
consumer goods and services brands, today announced that its affiliate
has extended the offering period of its previously announced tender
offer for up to 150 million additional shares of Coty Inc. (NYSE:COTY)
Class A common stock (the “Shares”) at a price of $11.65 per share in
cash. The tender offer is now scheduled to expire at 5:00 p.m., New York
City time, on April 24, 2019, unless the tender offer is further
extended or earlier terminated in accordance with the terms set forth in
the Tender Offer Statement.

The tender offer is being extended to coordinate with the anticipated
timing of the one remaining regulatory approval in Russia.

The tender offer is being made pursuant to the tender offer materials
(including an Offer to Purchase, a related Letter of Transmittal and
certain other offer documents) in the Tender Offer Statement on Schedule
TO (together with any amendments or supplements thereto, the “Tender
Offer Statement”) filed by affiliates of JAB with the United States
Securities and Exchange Commission (the “SEC”) on February 13, 2019.

Computershare Trust Company, N.A., the depositary for the tender offer,
has advised JAB that as of 5:00 p.m., New York City time, on April 18,
2019, the last business day prior to the announcement of the extension
of the offer, 206,066,808 Shares had been validly tendered pursuant to
the tender offer and not properly withdrawn. In addition, as of such
time, Notices of Guaranteed Delivery had been delivered for 145,969,978
Shares. Coty Inc. shareholders who have already tendered their Shares do
not have to re-tender their Shares or take any other action as a result
of the extension of the expiration date of the tender offer.

Consummation of the tender offer remains subject to the conditions
described in the Tender Offer Statement, including that there be validly
tendered and not withdrawn at least 75,471,655 Shares and receipt of
regulatory clearance in Russia.

Innisfree M&A Incorporated (“Innisfree”) is acting as information agent
for the tender offer. Requests for documents and questions regarding the
tender offer may be directed to Innisfree toll free at (888) 750-5834
(for shareholders) or collect at (212) 750-5833 (for banks and brokers).

About JAB Holding Company

JAB Holding Company and JAB Consumer Fund invest in companies with
premium brands, attractive growth and strong cash flow dynamics in the
consumer category.

Together, JAB Holding Company and JAB Consumer Fund have controlling
stakes in Keurig Dr Pepper, a challenger & leader in the North American
beverage market, Jacobs Douwe Egberts (JDE), the largest pure-play FMCG
coffee company in the world, Panera Bread, a leading bakery-cafe
company, Pret A Manger, a leading company in the ready-to-eat food
market, Peet’s Coffee & Tea, a premier specialty coffee and tea company,
Caribou Coffee Company, a specialty retailer of high-quality premium
coffee products, Einstein Noah Restaurant Group, Inc., the leader in the
North-American bagel category, Krispy Kreme Doughnuts, a global leader
in doughnuts and other premium-quality sweet treats, and in Espresso
House, the largest branded coffee shop chain in Scandinavia.

JAB Holding Company is also the largest shareholder in Coty Inc., a
global leader in beauty, and owns a controlling stake in luxury goods
company Bally as well as a minority stake in Reckitt Benckiser PLC, a
global leader in health, hygiene and home products. For more
information, please visit the company’s website at: http://www.jabholco.com.

Additional Information and Where to Find It

The tender offer referenced herein commenced on February 13, 2019. This
announcement is neither an offer to purchase nor a solicitation of an
offer to sell shares of Coty Inc. (“Coty”), nor is it a substitute for
the tender offer materials that JAB’s affiliates have filed with the
SEC. On February 13, 2019, JAB’s affiliates filed the Tender Offer
Statement with the SEC. The Tender Offer Statement was subsequently
amended on February 26, 2019, March 18, 2019, March 27, 2019, March 28,
2019, April 1, 2019, April 16, 2019 and April 19, 2019 and may be
further amended. On February 27, 2019, Coty filed the related
Solicitation/Recommendation Statement on Schedule 14D-9 (the
“Solicitation/Recommendation Statement”) with the SEC, which was
subsequently amended on March 18, 2019, March 28, 2019, April 1, 2019,
April 10, 2019 and April 16, 2019 and may be further amended. Coty
stockholders and other investors are urged to read the Tender Offer
Statement and the Solicitation/Recommendation Statement because they
contain important information which should be read carefully before any
decision is made with respect to the tender offer.

The Tender Offer Statement and the Solicitation/Recommendation
Statement, including amendments related thereto, are available for free
at the SEC’s web site at www.sec.gov.
In addition, the Tender Offer Statement and the
Solicitation/Recommendation Statement may be obtained free of charge
from the information agent by contacting Innisfree at 501 Madison
Avenue, 20th floor, New York, New York, 10022, toll free at (877)
456-3524 (for shareholders) or collect at (212) 750-5833 (for banks and
brokers).

In addition to the Solicitation/Recommendation Statement, Coty files
annual, quarterly and current reports, proxy statements and other
information with the SEC. Coty’s filings with the SEC are also available
to the public from commercial document-retrieval services and at the
website maintained by the SEC at www.sec.gov.

Contacts

For JAB:
Abernathy MacGregor
Tom Johnson/Pat Tucker, +1 (212)
371-5999
[email protected]m/[email protected]

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