NEW YORK–(BUSINESS WIRE)–Integral Ad Science (IAS) today announced the appointment of Tony Marlow
as Chief Marketing Officer effective April 29, 2019. In his new role,
the New York-based Marlow will report directly to CEO Lisa Utzschneider.
He will spearhead market growth initiatives and drive both marketing and
communication strategy globally for the verification technology company.
Marlow is a marketing and digital media veteran who joins IAS from big
data company Infogroup where he currently serves as CMO. Prior to
Infogroup, he was the global head and Vice President of B2B Marketing
for Yahoo, overseeing B2B Marketing, Product Marketing, Sales Learning,
and Sales Insights. Before joining Yahoo, Tony was with Nielsen’s online
division in an APAC-focused role where he invented a class-leading
technology for measuring brand impact in online environments. In this
role, Tony worked directly with many global clients including Google,
Microsoft, Yahoo, and Facebook.
“We have ambitious goals at IAS and Tony’s passion for data and
storytelling makes him the ideal leader for this role,” said Lisa
Utzschneider, CEO, IAS. “Throughout his career, Tony has been a true
translator of complex ideas and data into meaningful messages for brands
and advertisers. We are thrilled to have him onboard to lead the
development of those stories on behalf of IAS.”
“I’m beyond excited to join IAS as its chief marketer at such a critical
and exciting juncture for our industry. Now more than ever, it is
imperative for brands to make authentic connections with real people in
safe environments,” Marlow said. “IAS is poised to be the independent
super-conduit that powers the highest standards of effectiveness and
helps marketers everywhere exceed their goals. I couldn’t be happier to
be working with Lisa and the world class team at IAS to achieve all of
this and more.”
Marlow has served on a number of professional associations including the
board of directors for the IAB Research Council, IAB Video Center and
Media Ratings Council. He also serves on the board of advisors for
SocialStatus.io and CSU-Global. He attended The Australian National
University and the University of Wollongong, holding bachelor’s degrees
in psychology and commerce along with a master’s in strategic marketing.
Integral Ad Science (IAS) is a global technology company that offers
data and solutions to establish a safer, more effective advertising
ecosystem. We partner with advertisers and publishers to protect their
investments, capture consumer attention, and drive business impact.
Founded in 2009, IAS is headquartered in New York with global operations
in 13 countries. Our growth and innovation have been recognized in the
Inc. 5000, Crain’s Fast 50, Forbes America’s Most Promising Companies,
and I-COM’s Smart Data Marketing Technology Company. Learn more at www.integralads.com.
Senior Corporate Communications Manager