In Hackathon Competition, Students Get Hands-On Experience with Data Integration, Activation

GfK expands NextGen Competition to reflect changing consumer insights
landscape

NEW YORK–(BUSINESS WIRE)–At a time when brands, retailers, and service providers have vast
quantities of proprietary data at their disposal, the role of consumer
insights professionals is changing dramatically. Reflecting this
evolution, GfK has relaunched its NextGen Competition for
undergraduates, challenging them to extract insights from a variety of
raw data sets during a 10-day hackathon.

The NextGen Data Science Hackathon Competition will take place from
January 17th to January 28th, 2019, with students
working at their own locations to solve timely marketing problems
supplied by GfK Client Mentors. At the beginning of the contest, GfK
will provide access to consumer data for the students to analyze and
interpret; and on the 28th, participating teams will have 10
minutes each to present their findings and suggested actions.

The winning team will receive a $5,000 award, meet remotely with Client
Mentors to discuss their work, and be featured in GfK publicity related
to the event.

The NextGen Data Science Hackathon Competition is open to undergraduates
from any major attending schools in the United States, Canada, and
Mexico. Students interested in taking part should contact marketing@gfk.com
to register as soon as possible; topics for the competition will be
announced in December 2018.

About GfK

GfK connects data and science. Innovative research solutions provide
answers for key business questions around consumers, markets, brands and
media – now and in the future. As a research and analytics partner, GfK
promises its clients all over the world “Growth from Knowledge”.

For more information, please visit www.gfk.com
or follow GfK on Twitter: www.twitter.com/GfK.

Contacts

GfK
David Stanton
VP, MarComms
T 908 875 9844
david.stanton@gfk.com

leverton

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