New IDC MarketScape vendor assessment highlights ease of use, data model flexibility and syndication as core strengths of Salsify’s PIM platform
BOSTON–(BUSINESS WIRE)–#DigitalShelf—Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, has been named a Leader in PIM for Commerce by International Data Corporation (IDC) in a new MarketSpace vendor assessment. The IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2019 Vendor Assessment, which can be downloaded here, identifies syndication, ease of use, and data model flexibility as strengths that separated Salsify as a Leader in the study.
Salsify is ideal for the “brand manufacturer who understands the importance of creating consistent, engaging, and multi-channel product experiences to drive commerce,” wrote Jordan Jewell, Research Manager, Digital Commerce and Enterprise Applications, IDC, in the report. “Salsify is for those manufacturers looking for a flexible and scalable, multi-tenant SaaS PIM offering.” [IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2019 Vendor Assessment, December 2019]
PIM is only one part of Salsify’s PXM platform, which boasts global customers such as L’Oreal, Mars, Coca-Cola, Nestle, Levi Strauss, and GSK. In the IDC report, customers praised Salsify’s data modeling flexibility as a strength of the platform. Unlike traditional PIMs that were built to manage a single internal brand standard, Salsify’s PXM platform helps manufacturers manage and activate channel-optimized product content across the digital shelf. Another strength customers identified was Salsify’s syndication offering, which allows them to rapidly push product updates and changes across channels.
“Brand manufacturers are under constant pressure today to win on the digital shelf, the rapidly evolving collection of digital touchpoints that brands must leverage and master to reach empowered customers where they shop,” said Julie Marobella, Exec. VP of Product, Salsify. “Winning on the digital shelf requires managing and distributing vast amounts of information across every channel, making data modeling flexibility a critical need in every PIM. Salsify has invested millions of R&D dollars into building its enterprise PIM capabilities over the last 24 months and this leadership position validates the solution we have built. Because of our scalability and flexibility, Salsify is positioned to evolve with our customers’ needs as new digital touchpoints emerge.”
Customers also lauded the platform for its ease of use, placing Salsify well above average in relation to the other vendors included in the research.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
Salsify’s product experience management (PXM) platform empowers brand manufacturers to win on the digital shelf. Hundreds of the world’s biggest brand manufacturers, including Coca-Cola, Bosch, GSK, Asics, Rawlings, and Fruit of the Loom, use Salsify every day to stand out on the digital shelf. Salsify tightly integrates PIM, DAM, digital catalogs, syndication, the GDSN, digital shelf analytics, enhanced content, third-party marketplaces, and chat capabilities into one, purpose-built, enterprise SaaS platform. To date, Salsify has raised a total of $98.1 million in funding, led by Greenspring Associates, Underscore VC, Venrock, Matrix Partners, and North Bridge, and was named the 24th fastest growing tech company in North America by Deloitte.
For more information, please visit https://www.salsify.com.
Public Relations, Salsify