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Ice Cream in Layton: No Beer Custard at Nielsens

At first glance, the text from Nielsen????????s Frozen Custard in Layton, Utah read: BEER CUSTARD TODAY!

Whaaat? BEER custard? Premium ice cream that tastes like beer? At family-friendly Nielsen????????s? Are you sure? Uh….none for me, thanks.

At least one customer called Nielsen????????s for clarification before noticing that it was a two-part text message. Joined together, the complete message read:

(1/2) NIELSENS FROZEN CUSTARD, JULY 5TH 2013, 11AM – 3PM, ALL BEEF HOT DOGS AND CORN DOGS. BUY ONE GET ONE FREE MIX AND MATCH, LAYTON LOCATION ONLY, 801-547-0775, ROOT

(2/2) BEER CUSTARD TODAY!

OH.

ROOT beer frozen custard. Root beer–that????????s more like it! That????????s a different thing entirely. Yum–it sounds delicious! Beer custard sounds, well, not delicious.

The way the word ??????root?????? and the word ??????beer?????? just happened to be on separate parts of the message, creating the momentary illusion–and confusion–that family-oriented Nielsen????????s was serving frozen beer custard made for a day of light-hearted joking and fun for customers and staff alike.

Subscription-based text marketing like the one from Nielsen????????s alerts customers to special deals. Nielsen????????s root beer, hotdog and corndog deal was designed especially for July 5th…a nod to traditional 4th of July fare.

Nielsen????????s is usually packed in the summertime and on weekends without such discounts, though. Says Nielsen????????s employee, Tanner Walsh, ??????The weekends are super-busy; the place is full. We have to use both sides of the custard machine, so it????????s kind of loud, but super-fun. The restaurant seats 42 people. On weekends, the restaurant is completely full and there is usually a line out the door.

Customers say that going to Nielsen????????s always feels like a celebration. It????????s a great place to go after ball games, musical theater, dance recitals and ??????girls???????? night out??????. Or ??????guy????????s night out??????–one customer said that she and her sisters like to go to Nielsen????????s after the priesthood session of the LDS Church????????s General Conference ??????because all the cute guys go there with their dads after the session.??????

As for deals on certain custard flavors, beer isn????????t currently in the running–but you can????????t help but wonder what they????????ll be serving for Pioneer Day!

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