Hyosung Chairman Cho Hyun Joon Expands Customer-Centric Marketing Strategies Through Global Exhibitions

SEOUL, South Korea–(BUSINESS WIRE)–lt;a href="https://twitter.com/hashtag/ChairmanChoHyunJoon?src=hash" target="_blank"gt;#ChairmanChoHyunJoonlt;/agt;–Hyosung
(KRX:298020) showed functional yarns to Vietnamese and global
customers in the Vietnam Saigon Textile & Garment Industry Expo 2019 in
Ho Chi Minh, Vietnam, from April 10 to 13.

SaigonTex 2019 is Vietnam’s biggest textile exhibition where all kinds
of textile-related products, including yarns, fabrics, subsidiary
materials and machines, are on display. Its 31st edition was held this
year, with 1,041 companies from 25 countries including Vietnam, China
and India participating and about 30,000 people visiting the trade fair.

Hyosung TNC plans to raise its brand recognition and tighten its grip on
the markets in Vietnam through its high functional yarns suitable to the
local climate of the country which is hot and humid in all seasons. It
is also expanding collaboration with garment brands through clothes and
fabrics using functional yarns such as UV protection yarns,
sweat-absorbing and fast-drying yarns and cool touch yarns.

“In the trade exhibition, I could see which way the wind was blowing in
the Vietnamese garment and textile markets,” Hyosung Chairman Cho
Hyun-joon said, “We will listen to customers and the markets to solidify
our status as a global market leader.”

Chairman Cho Hyun-joon has often emphasized that the best way to
identify customer needs is to meet with customers directly and listen to
them. Last year, he attended the Intertextile Shanghai Apparel Fabrics,
one of the world’s largest textile trade exhibitions in Shanghai, China.
It was the second straight year for him to have attended the event
personally. He discussed marketing and business cooperation with
officials related to Chinese garment brands.

Hyosung TNC participated in the ISPO Munich 2019 in Munich, Germany, in
February. It is a leading international trade fair for sporting goods
and sports fashion. It was the first trade fair of this year for the
Hyosung affiliate to have joined. The company plans to participate in
about 20 global trade shows this year, including the Interfiliere Paris.


Hyosung Corporation
HEESEON CHLOE PYO, +82-2-707-7337
[email protected]


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