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How to Design Office Spaces That Express Your Brand?

One of the best ways to truly get to the core of your brand identity is to ask those working on the project to think of five words that describe your business and five words that describe your customers. Further, you can discuss with a brand consultant to understand how close or far are the responses from the original idea, in order to bridge the gap.

How to Design Office Spaces That Express Your Brand?

Identify the Prominent Areas
A brand should be expressed everywhere from an organization’s front door to the break room, showcasing it consistently to employees and clients. Being aware of the most important areas in your office will help in establishing guidelines for behaviors you want to encourage or discourage there.
A subtle way to achieve visual unity is to break your logo into its most basic geometric shapes and incorporate those into your office space. For instance, the reception area is the first touch point for your client. This is a bright opportunity for your brand to clearly state who you are and what you do. Something to include in your brand strategy.
Pay Attention to Color Schemes
The color is an important factor in branding, but bold bright colors that work great when you want to attract clients can be overwhelming for people in a work space environment. Instead, consider blending neutral colors with the muted colors of your brand to create the perfect office color scheme.
The company logo can also be a great starting point when choosing the color scheme of your office. Additionally, you should be creative with colors and even step outside your comfort zone and choose radically different colors to emphasize your company’s unique drive and aesthetic vision. Again, having a well thought out branding strategy here would make this process much easier.
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