Clicks aren’t everything. Clicks can be clutter.
Studies show that when someone wants to buy something these days, 87% of the time, they start with the Internet, and that trend is growing. Paper advertising is becoming less and less effective.
Area-Info.net is one of my biggest clients. They????????ve hired me to help businesses in Davis County, Utah expand their individual Internet presence. More importantly, I help businesses focus their Internet marketing so that people who look at their business listings or articles on Area-Info.net are qualified, potential customers: local people who are actively looking for their particular product or service right now.
It????????s not that hard to get lots of clicks or views on a page or a website, if you don????????t care who????????s clicking. For businesses who rely on walk-in customers, three or four views from interested locals beats one million views by random people who live far away–hands down.
Why should a business clutter up its statistics with clicks from people who will never buy? If a business gets three interested locals to read about its products and services every day, that’s 90 interested locals per month. They’re much more likely to walk in and buy than someone from out of state.
Area-Info.net’s local focus and local content gets rid of “clutter clicks”. “Customer clicks” are much better.